Kayla Grant
Social Media Manager & Digital Media Specialist
Orlando, FL
Summary
Enthusiastic Social Media Manager and Digital Media Specialist with 5 years of experience eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Social Media and training in marketing. Motivated to learn, grow and excel in all areas!
Overview
5
5
years of professional experience
Skills
- Overseeing Keyword Placement
- Usability Research and Analysis
- Department Development
- Advertising Initiatives
- Consistent Brand Messaging
- Generating Brand Awareness
- Viral Marketing Campaigns
- Campaign Launch and LifeCycle Management
- Social Media Trend Analysis
- Administering Social Media Accounts
- Website Updates
- Social Media Content Writing
- Keyword optimization
- Ad development
- MS Office
- Dependable and Responsible
- Teambuilding
- Organization and Time Management
- Decision Making
- Teamwork and Collaboration
- Interpersonal Communication
- Written Communication
Work History
On-Air Radio Personality
Z88.3 Radio
Altamonte Springs, FL
07.2017 - Current
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Informed audience about Orlando events, general PSAs and music titles and artists.
- Built broadcast storylines to interest listeners and grow station audience.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Prepared daily stories to discuss during broadcasts.
- Announced ads, song switches and breaking news segments for radio broadcasts.
- Played music tracks from playlists provided by station management.
- Researched topics for comment and discussion.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Answered listener calls regarding song requests, giveaways and commentary.
- Presented weather, news and commercials to listeners.
- Made promotional appearances at public events.
- Stayed up-to-date on FCC requirements for various shows, adapting stories and plans accordingly.
- Read prepared scripts for radio and television shows.
- Announced station programming information, schedules and station breaks.
Digital Media Specialist
Z88.3 Radio
Altamonte Springs, FL
04.2017 - Current
- Created content strategies for digital media.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Created and facilitated on-air and online contests to retain listeners and attract new listeners.
- Provided digital marketing solutions to media businesses.
- Managed team of 10 to generate original content and moderate online community members.
Blog Writer
Triangle Media
Tavares, FL
08.2017 - 04.2018
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Consulted with editors to shape story and eliminate any errors.
- Managed competing deadlines with efficiency.
Education
GED -
Seminole State College of Florida
Sanford, FL2016
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