KAYLA IRALDO
NYC,NY
Summary
Kayla Iraldo is a seasoned marketing professional with expertise in paid social, programmatic, digital, media planning, and management. She began her career at GroupM as an Assistant Media Planner for Peacock, contributing to high-profile campaigns such as the "Super Bowl" and the "Tokyo Olympics." She later advanced to Marketing Coordinator at Paramount NYC, where she drove growth for Pluto TV and Viacom Legacy Brands by overseeing full-funnel programmatic campaigns and supporting flagship projects like "The Daily Show" and "RuPaul's Drag Race." Currently, as a Senior Associate of Paid Social at GroupM, she leads performance-focused strategic social media initiatives for Audible.
Overview
3
3
years of professional experience
Work History
Senior Associate of Paid Social
GroupM (Wavemaker)
06.2024 - Current
- Execute tactical planning and buying for paid media across social media platforms.
- Manage daily pacing and media trackers, prepare insertion orders, and oversee the billing process.
- Develop post-campaign insight reports to present to clients.
- Supervise a team of associates, ensuring efficient workflow and high performance.
- Ensure thorough QA of campaign builds to confirm readiness for launch.
- Facilitate client discussions on creative deliveries and address any issues related to creative assets.
- Identify optimization opportunities and provide media recommendations to enhance campaign performance.
Marketing Coordinator
Paramount
01.2022 - 05.2024
- Collaborated with cross-functional teams to drive business growth across streaming brand, and across the digital ecosystem (paid social, search, programmatic media, etc).
- Partnered with marketing teams and media buying teams to deliver all respective assets.
- Provided resolution to creative issues and monitored effective implementation.
- Assisted in the full programmatic campaign planning cycle and the creation of 1P/3P audiences.
- Ensured all creatives adhered to proper naming conventions for accurate campaign tracking in Tableau.
- Maintained up-to-date and accurate billing documents, and verified invoice amounts with billing team.
- Completed the following campaigns: The Daily Show, Love & Hip Hop, Yellowstone, RuePaul's Drag Race, RuePaul's Secret Celebrity Drag Race, South Park, Mike Judge's Beavis and Butt-Head, 2022 VMA's and Pluto Content/Brand/Performance '22-'24
Assistant Media Planner
GroupM (Essense Global)
10.2021 - 05.2022
- Analyzed demographic data and consumer profiles to identify target audiences.
- Managed weekly updates for internal and client status meetings.
- Created Prisma campaigns and sent IOs to partners through MediaOcean Buyer Workflow.
- Collaborated with AdOps to build and manage campaign tags using T-sheets, Prisma, and Claravine.
- Streamlined communication between partners and clients on RFPs, tag delivery, and pacing updates.
- Pulled reporting daily to monitor campaign performance.
- Completed the following campaigns: Paris in Love, Super Bowl 2022, Olympics, Amber Ruffin, Real Housewives of Miami, Real Housewives Ultimate Girls Trip, True Story, Below Deck, Bust Down, and Angelyne
Education
Bachelor of Science - Business Administration (Management/Marketing) & Communications
University At Albany
Albany, New York05.2021
Skills
- Asana
- Wrike
- Comscore
- Prisma
- Tableau
- Social Baker
- WordPress
- Claravine
- MediaTools
- MParticle
- AdPredictive
- Adobe Audience Manager
- Kantar
- DV360 DSP
- Yahoo DSP
- Samsung DSP
- Amazon DSP
- Sprinklr
- Facebook Ads Manager
- Snapchat Business Manager
- TikTok Business Manager
- Reddit Ads
- Microsoft Word
- Microsoft Powerpoint
- Microsoft Excel
- Google Sheets
- Google Slides
- Google Docs
Timeline
Senior Associate of Paid Social
GroupM (Wavemaker)
06.2024 - Current
Marketing Coordinator
Paramount
01.2022 - 05.2024
Assistant Media Planner
GroupM (Essense Global)
10.2021 - 05.2022
Bachelor of Science - Business Administration (Management/Marketing) & Communications
University At Albany
Similar Profiles
Tom CaseyTom Casey
Associate Director at GroupM (Wavemaker)Associate Director at GroupM (Wavemaker)
SIDDHANT DHAWANSIDDHANT DHAWAN
Digital Media Client Lead at Wavemaker - GroupMDigital Media Client Lead at Wavemaker - GroupM
Lindsay J. HaberLindsay J. Haber
Senior Media Planner at Wavemaker - GroupMSenior Media Planner at Wavemaker - GroupM