Kayla Jackson
New Orleans
Summary
Dynamic marketing professional with a proven track record at Morrow Hospitality, excelling in campaign management and event coordination. Skilled in data-driven decision making and customer engagement, I successfully enhanced brand visibility and drove strategic growth initiatives. Recognized for leadership in high-pressure environments, I consistently deliver impactful results.
Overview
5
5
years of professional experience
Work History
Marketing Operations Coordinator
Morrow Hospitality
New Orleans
08.2025 - Current
- Coordinated marketing campaigns across various digital platforms.
- Organized and facilitated events to enhance brand visibility and customer engagement.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives.
- Analyzed market trends to inform strategic decisions and campaign adjustments.
- Conducted market analysis to identify new opportunities for growth.
Lead
Morrow Hospitality
New Orleans
06.2022 - 09.2025
- Supervise and train front-of-house staff, ensuring top service quality.
- Lead hospitality service for large-scale events and corporate gatherings.
- Recognize for reliability and leadership in high-volume, fast-paced environments.
Marketing Operations Intern
Morrow Hospitality
New Orleans
05.2025 - 08.2025
- Supported marketing campaigns for hospitality brands by creating promotional content and analyzing engagement.
- Assisted in event planning and execution, boosting brand visibility and guest satisfaction.
- Collaborated with operations and marketing leadership on cross-functional projects.
Membership Sales Specialist
Sam’s Club
Covington
10.2020 - 04.2022
- Promoted Sam’s Mastercard and Plus memberships, consistently exceeding weekly upgrade goals.
- Built relationships with members to increase retention and upsell additional services.
- Recognized for driving strong membership growth through persuasive sales.
Education
Bachelor of Arts - Marketing
University of New Orleans
05.2026
Skills
- Market research and data analysis
- Marketing strategy and campaign management
- Event coordination and project leadership
- Data-driven decision making
- Digital marketing and SEO optimization
- Content creation and copywriting
- Customer engagement and relationship management
- CRM management and marketing automation
Education And Certifications
University of New Orleans, Bachelor of Science in Marketing, 05/01/26, Google Digital Marketing, AWS Cloud Practitioner, Google Analytics, SEO, HubSpot
Leadership Experience
- Head of PR, African Caribbean Student Organization, Managed social media and promotional campaigns for cultural events., Designed flyers and digital content, growing student attendance and engagement.
- Head of Operations, College of Business Executive Council, Coordinated professional development workshops and networking events., Improved communication within the College of Business by promoting student involvement.
- Marketing Coordinator, Student Activities Council, Promoted student events across campus through flyers, outreach, and marketing campaigns., Increased event participation by leading marketing efforts.
Timeline
Marketing Operations Coordinator
Morrow Hospitality
08.2025 - Current
Marketing Operations Intern
Morrow Hospitality
05.2025 - 08.2025
Lead
Morrow Hospitality
06.2022 - 09.2025
Membership Sales Specialist
Sam’s Club
10.2020 - 04.2022
Bachelor of Arts - Marketing
University of New Orleans