Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Work Availability
Quote
Timeline
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KAYLA JOHNSON

KAYLA JOHNSON

Columbia,TN

Summary

I am a performance-oriented interface designer with excellent understanding of technologies, accessibility requirements and performance capabilities. Dedicated to optimizing human-computer interactions for diverse applications. Expert in design development and optimization.

Overview

6
6
years of professional experience

Work History

Brand and Media Director

Johnson's Horsepowered Garage
Columbia, TN
03.2022 - 06.2023
  • Supported conceptual thinking processes to generate customized digital services across multiple platforms.
  • Crafted digital branding based on UI system layout, asset identification and project requirements.
  • Reviewed solutions to verify alignment with customer objectives, organization guidelines and benchmarks and industry best practices.
  • Redesigned and implemented complete web applications to meet web and industry standards.
  • Generated UX concepts such as tasks analysis, storyboards and use cases to accelerate user flow.
  • Created and improved visual designs to catapult websites forward in terms of looks and usability.
  • Implemented searchable indices for webpage content.
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
  • Generated digital image files for use in digital and traditional printing.
  • Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.

Senior Digital Marketing Specialist

Goldline Brands
Somerset, CA
05.2021 - 05.2022
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
  • Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
  • Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
  • Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.
  • Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
  • Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
  • Generated digital image files for use in digital and traditional printing.

Creative Director

The Re-mind Project
Vacaville, CA
07.2018 - 03.2020
  • Led creative team meetings to share ideas and bring actionable plans to fruition.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Proposed concepts using rough sketches, storyboards or mood boards.
  • Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
  • Engaged with clients to gather project information and uncover challenges.
  • Created custom illustrations or other graphic elements.
  • Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.

Art Director

Luminous Media Group
Vacaville, CA
06.2018 - 03.2020
  • Reviewed and approved designs, artwork and content developed by creative team.
  • Collaborated with creative design team to complete projects on tight deadlines.
  • Produced sketches, storyboards and roughs to visualize ideas.
  • Maintained accurate specs by adhering to print and art specification standards.
  • Brainstormed with team members and special project managers to provide unique concepts and designs.
  • Generated prototypes and pitched to art department for development.
  • Designed websites, portals and large-scale web applications for multiple clients.
  • Mastered web designs from conception to completion and handled graphic design, artwork and digital application.

Education

Bachelor of Arts - Advertising

Academy of Art University
San Francisco, CA
05.2018

Skills

  • Technical Design
  • Creative Thinking
  • Project Management
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Layout Design
  • Logo Creation
  • Branding
  • Strategy Development
  • Website Design
  • Design Research
  • Google Analytics
  • Digital Graphics
  • Animated Graphics Production
  • SEO Strategies
  • Web Content Management
  • Client Relationship Management

Affiliations

  • Award Spring Show (2018)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Brand and Media Director

Johnson's Horsepowered Garage
03.2022 - 06.2023

Senior Digital Marketing Specialist

Goldline Brands
05.2021 - 05.2022

Creative Director

The Re-mind Project
07.2018 - 03.2020

Art Director

Luminous Media Group
06.2018 - 03.2020

Bachelor of Arts - Advertising

Academy of Art University

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KAYLA JOHNSON