Kayla Kramer
Brooklyn
Summary
Commercial and eCommerce executive with extensive experience scaling consumer product businesses across Amazon and direct-to-consumer channels. Founder and operator of multiple businesses which collectively generated up to $35M in annual revenue at peak performance. Expertise in building strategic partnerships and driving profitable growth in competitive retail environments.
Overview
19
19
years of professional experience
Work History
Founder & CEO
Lullaby Baby
Park Slope
01.2012 - Current
- Founded and scaled a specialty juvenile products retail store and eCommerce business serving both direct-to-consumer and Amazon marketplace channels
- Transformed business into a recognized destination retail store, establishing a strong brand presence in juvenile products category
- Managed retail operations, optimizing merchandising, pricing, staffing, fulfillment, and customer experience to enhance operational performance
- Cultivated partnerships with premium juvenile product manufacturers and distributors, strengthening supply chain and product offerings
- Built marketplace growth strategies for leading baby gear brands across Amazon and eCommerce platforms
Owner
OK Supplies LLC
04.2008 - Current
- Helped build and scale a multi-channel wholesale distribution and eCommerce business
- Developed and launched Amazon marketplace operations across both 1P and 3P models during Amazon's rapid expansion years, establishing a competitive presence
- Managed relationships with national retail accounts including Costco, Bed Bath & Beyond, and BuyBuyBaby to drive revenue growth and enhance brand visibility
- Led strategic purchasing, vendor negotiations, forecasting, pricing, and inventory management to optimize supply chain efficiency
- Oversaw logistics, supply chain coordination, operations, and business development initiatives
Owner
Bitybean
09.2017 - 01.2026
- Managed Amazon growth strategy, digital merchandising, advertising, pricing, and inventory planning across DTC and marketplace channels
- Led Bitybean baby carrier brand with focus on manufacturing, sourcing, product development, and marketplace operations
- Expanded wholesale and retail partnerships, securing sales channels through Bed Bath & Beyond and BuyBuyBaby
- Managed international manufacturing relationships and scaled operations to enhance profitability
Director of Operations
Global Logistics & Distribution Inc.
01.2007 - 01.2008
- Directed logistics coordination and operational execution to enhance service delivery in fast-paced wholesale distribution
- Managed shipping, receiving, payroll, and employee oversight to optimize operational workflows
- Supported business development through targeted sales presentations and strategic marketing, fostering customer engagement
Skills
- Amazon strategy
- Marketplace Optimization
- Digital Shelf Strategy
- Retail Media & Advertising
- P&L Management
- Pricing strategy
- Inventory Forecasting
- Supply chain logistics
- Omnichannel operations
- Operational Strategy
- Vendor & Retail Partnerships
- Cross-Functional Leadership
Additional Information
Nearly 20 years of Amazon marketplace and eCommerce leadership experience, Deep expertise within juvenile products, consumer retail, and omnichannel operations, Extensive experience managing relationships with major national retail accounts, Willing to relocate for executive leadership opportunities, Quick to adapt to enterprise systems, operational software, and evolving marketplace technologies
Personal Information
Willing To Relocate: 1
Timeline
Owner
Bitybean
09.2017 - 01.2026
Founder & CEO
Lullaby Baby
01.2012 - Current
Owner
OK Supplies LLC
04.2008 - Current
Director of Operations
Global Logistics & Distribution Inc.
01.2007 - 01.2008