Kayla L. Kowal

• Designed and executed a year-round event calendar, hosting up to 10 in-house events across multiple sites and managing 2 regional boat show activations.
• Led full-cycle planning for both on and off-site events – handling everything from contracts and vendor coordination to booth design and on-site execution.
• Managed and grew the digital presence across 4 major platforms for 3 brands consistently driving engagement and further reach.
• Built and executed multi-channel digital campaigns aligned with seasonal priorities and product launches.
• Partnered with finance to track marketing spend and adjust strategy based on performance metrics.
• From 7-10 in house events, an ROI percentage over 100% was created for more than half of the events.
• Maintained a 10% growth rate on main social media accounts.
• Coordinated with a team of 5 or more for event set up and break down.
• Collaborated across the executive leadership team to execute marketing initiatives.

• Created Unity Park’s digital identity from the ground up, including launching social channels and building the park’s first website.
• Coordinated with over 20 vendors for successful multi-partner event production.
• Played a central role in establishing the park as a community hub through smart marketing and thoughtful events.

• Produced 50+ interactive product catalogs, with strategic website backlinks, to drive traffic and online conversations.
• Captured professional product photography for social distribution, significantly boosting website engagement.
• Created monthly content calendars that tied into marketing goals
• Supported cross-functional teams in delivering cohesive content across social media channels.

• Led a 25- person seasonal team, supporting hiring, training, and program development.
• Balanced operations, branding and mentorship- all while promoting culture of excellence and community.
• Elevated the foundation’s image through custom graphics and engaging posts on Instagram and Facebook.
• Created a healthy donator pool to help support financial expenses of a 401c non-profit.

• Increased reach on Instagram and Facebook by 655% through targeted content strategies.
• Organized media days, managing logistics and production assets for brand consistency.
• Leveraged storytelling techniques with visuals to engage audiences effectively.
• Coordinated setup and breakdown for boat shows in collaboration with Sales and Marketing Director.

Conducted in-depth interviews with female-owned businesses to enhance blog features.

Authored engaging blog articles that resonated with target audience, increasing brand visibility.

Created personalized content to strengthen brand identity and outreach effectiveness.