Kayla Malcolm
Summary
Dynamic communications professional with extensive communications experience, excelling in public relations, and effective storytelling. Proven track record in crafting strategic communication plans that enhance brand integrity and drive engagement. Skilled in press release writing and data analysis, fostering strong media relationships to amplify organizational impact.
Overview
8
8
years of professional experience
Work History
Senior Corporate Communications Specialist
Lincoln Financial Group
05.2024 - 07.2025
- Provided communications support for IT and Legal communications teams.
- Conducted research on current industry trends in order to develop targeted communication strategies.
- Developed internal communication strategies for team updates and organizational announcements. Crafted engaging content for internal and external communication materials, such as company newsletters, employee communications, press releases, newsletters, company websites and social media posts.
- Collaborated with cross-functional teams to ensure message alignment across departments.
- Ensured compliance with relevant laws and regulations when preparing communications materials.
- Monitored news channels to identify opportunities that could benefit the organization's image or reputation.
- Maintained an up-to-date database of contacts including journalists, bloggers, influencers and other stakeholders. Developed and maintained close working relationships with members of press.
Communications Specialist
PrimeFlight Aviation
08.2023 - 05.2024
- Crafted compelling communications across various channels, such as newsletters, social media, blog posts and digital signage.
- Formulated internal and external strategies that supported organizational objectives and brand integrity.
- Launched integrated campaigns that engaged target audiences and reinforced company values.
- Directed editorial calendar management to synchronize key events with communication strategies.
- Delivered consistent messaging and critical updates to inform all stakeholders effectively.
- Partnered with executive leadership to devise strategic communications aligning with corporate goals.
- Implemented initiatives enhancing employee culture through campaigns focused on diversity and inclusion.
- Drove engagement through high-impact email narratives and targeted digital content.
Corporate Communications Associate
Philadelphia Eagles
05.2022 - 05.2023
- Conceptualized and executed strategic publicity campaigns, generating over $7.59 million in value through media coverage. Conducted thorough research and built relationships with media contacts, securing high-profile placements and effectively reaching over 98.3 million target audiences.
- Led communications efforts for community engagement initiatives with non-profit organizations. Created comprehensive PR plans with key messages and timelines, and pitched stories successfully, securing TV, radio, print, and online coverage.
- Attended events, facilitated interviews, tracked coverage in media monitoring reports, and shared results.
- Produced clear, compelling press releases, media monitoring reports, interview summaries, and other written communications, and ensured brand consistency through quality assurance reviews.
- Monitored the media landscape, maintained media relationships, and collaborated cross-functionally to support organizational goals.
Communications Assistant
Ohio State Dept. of Athletics
04.2019 - 04.2022
- Leveraged written communication skills to develop press releases, event summaries, and other materials to convey Ohio State Athletics' brand identity and key messages to media contacts.
- Built productive media relationships through strategic outreach and story pitching. Upheld brand identity, voice, and values through consistent messaging across platforms and programs.
- Managed social media channels. Created engaging content that increased following by 20% and achieved a 33% higher engagement. Developed and executed social media campaigns that engaged viewers and supported brand identity.
- Led communications for the NCAA B1G WGYM Championship. Developed comprehensive PR plans, built media lists, pitched stories, and secured coverage in major news outlets.
- Developed relationships with potential donors and supporters. Provided communications support for fundraising initiatives and events.
Marketing + Communications Intern
DuJour Media Group
09.2017 - 03.2019
- Luxury lifestyle magazine; managed the company’s social media accounts with over 60,000 followers.
- Provided administrative support to the CEO of the company.
- Helped finalize product placement, and assisted with distribution strategy.
- Assisted with event planning, coordination, and maintained guest lists.
Skills
- Communications planning
- Public relations and media relations
- Effective storytelling
- Data analysis and monitoring
- Press release writing
- Brand management
- Research and analysis
- Internal and external communications
- Project management and timeline management
- Crisis communications
- Web content writing
Timeline
Senior Corporate Communications Specialist
Lincoln Financial Group
05.2024 - 07.2025
Communications Specialist
PrimeFlight Aviation
08.2023 - 05.2024
Corporate Communications Associate
Philadelphia Eagles
05.2022 - 05.2023
Communications Assistant
Ohio State Dept. of Athletics
04.2019 - 04.2022
Marketing + Communications Intern
DuJour Media Group
09.2017 - 03.2019