Kayla Martell
Assistant Director, Special Events
Summary
Collaborative leader with expertise in community events and peer-to-peer fundraising. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
3
3
years of professional experience
Work History
Assistant Director, Special Events
Nemours Children's Health
04.2023 - Current
- Lead all community fundraising events benefiting NCH and offer resources for marketing, logistics, volunteer recruitment, fundraising and fundraising page development.
- Work in Raiser's Edge, QGiv, Asana and Microsoft Office platforms daily.
- Planned and executed the grand-opening of the NCH Malvern Clinic and Community Day as well as several donor appreciation events in the Delaware Valley, working with internal and external vendors.
- Collaborated with teammates to execute the first-ever Nemours Kids Fun Run at the Philadelphia Marathon while managing the presence at the Expo in the Philadelphia Convention Center.
- Assisted in the planning and execution of the inaugural KidsHealth Run/Walk at the Jacksonville Jaguars stadium welcoming over 1,000 participants and volunteers.
- Assist in the planning and execution of the Nemours Golf Tournament and Night with Nemours Gala.
- Responsible for budget management, ensuring financial resources were allocated effectively to support strategic goals.
- Facilitated cross-departmental collaboration to achieve strategic objectives, fostering culture of teamwork and innovation.
- Managed volunteers for community and signature events.
Assistant Director of Marketing and Communications
Tower Hill School
05.2022 - Current
- Created weekly and monthly e-newsletters in Blackbaud for large audiences
- Coordinated public relations, website content and social media marketing
- Created actionable plans to grow and maintain engagement through Twitter, Facebook and Instagram
- Mentored a seasonal intern from Amherst University
- Proofreading, editing and ghost-writing for school officials
Marketing and Events Coordinator
Read House & Gardens, Delaware Historical Society
08.2021 - 05.2022
- Manage logistics of events planning, event booking and event promotions.
- Manage and created cross-platform marketing strategies for the organization.
- Manage a team of event volunteers, staff and vendors.
- Evaluate event outcomes by measuring attendance, soliciting feedback from attendees and considering original budget goals.
- Supervise onsite team of caterers, audio-visual technicians and facility management team.
Annual Giving Associate
University Of Delaware
2018 - 2020
- Assist in planning/coordinating I Heart UD Giving Day, raising nearly $1,000,000
- Oversee crowdfunding intake, training and communication across campus and digitally
- Draft and assist in execution of Giving Tuesday digital communication and challenges
- Craft digital fundraising solicitation content and donor communication management
- Presented on behalf of the University of Delaware and Community Funded at the LaSalle University 2019 Annual Giving Conference
National Spokesperson
HairVisions (Hairloss.com)
2011 - 2018
- Planned and hosted conferences and events for audiences as large as 2,000
- Created and Executed Global Marketing Campaigns
Miss Delaware 2010
Miss America Organization
2010 - 2011
- Planned and executed fundraising efforts for the Children's Miracle Network
- Placed Top 10, Miss America Competition on ABC
- Voted America's Choice
Education
Bachelor of Arts - Communications
Marymount University
Arlington, VA 01.2008 - 2012.05
Skills
Event Coordination and Management
Peer to Peer Fundraising
Volunteer Management
Media Relations
Public Speaking
Honors/Awards
- The Jefferson Award, WBOC
- TOYA- Ten Outstanding Young Americans, U.S. Junior Chamber
- Presidential Spirit of Community Award, Presented by Fmr. Secretary of State General Colin Powell
Timeline
Assistant Director, Special Events
Nemours Children's Health
04.2023 - Current
Assistant Director of Marketing and Communications
Tower Hill School
05.2022 - Current
Marketing and Events Coordinator
Read House & Gardens, Delaware Historical Society
08.2021 - 05.2022
Bachelor of Arts - Communications
Marymount University
01.2008 - 2012.05
Annual Giving Associate
University Of Delaware
2018 - 2020
National Spokesperson
HairVisions (Hairloss.com)
2011 - 2018
Miss Delaware 2010
Miss America Organization
2010 - 2011
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