Kayla McFarland
Lombard,IL
Summary
Passionate, cross-functional, creative and results-oriented marketing professional driven to develop successful campaigns and product marketing plans that exceed client's expectations and meet demanding objectives. My first-rate attention to detail and creative mindset, combined with an excellent marketing education and diverse experience, will be instrumental in growing your company.
Overview
5
5
years of professional experience
Work History
Marketing Manager
BlueStone Advisors
01.2021 - 01.2024
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Used data analytics to track lead generation campaigns and improve quality.
- Worked with graphic designers and writers to establish theme and tone for content.
Marketing Specialist/Event Coordinator
TCC Wireless (T-Mobile Premium Retailer)
08.2021 - 12.2021
- Created & monitored marketing campaigns for over 330 T-Mobile Stores
- Prepared materials/playbooks for internal and external presentations on new products
- Worked cross-functionally to create and provide administrative/marketing resources pertaining to the department
- Tracked and reported on marketing campaign responses
- Managed company standards for all marketing collateral and oversaw consistent application
- Managed social media accounts on day-to-day basis with engaging content
- Increased social media following over 150% in 2 months across all platforms.
Marketing Specialist
Accurate Personnel
08.2019 - 09.2021
- Created marketing campaigns for 25 locations
- Worked cross-functionally with all corporate departments to plan and execute company-wide trainings and engagements
- Developed targeted social media campaigns to grow Facebook and LinkedIn followers by more than 1700 in a two-month period
- Created digital content to support all aspects of business including internal employee engagement, recruiting and sales
- Ordered and maintained inventory for promotional materials.
Assistant Event Coordinator
Palace Events
11.2018 - 11.2019
- Supervised and trained team of 40
- Interviewed clients to determine scope of events, budgets and timelines to make seminars and social events successful
- Coordinated scheduling, marketing and execution of training events
- Evaluated processes to identify opportunities for improvement
- Utilized social media, graphic design and promotions to grow company visibility and exposure.
Education
Bachelor of Science Degree in Mass Communication Marketing Promotions Event Planning and Sales -
Illinois State University
01.2018
Skills
- Social Media (all platforms)
- Content Development
- Content Evaluation
- Google Analytics
- Copywriting & Editing
- Project Management
- Branding
- Online Marketing & Advertising SEO & SEM
- Networking
- Event Planning/Coordinating
- Adobe Creative Suite
- Microsoft Office - All
- Pardot
- Campaign Performance Tracking
Timeline
Marketing Specialist/Event Coordinator
TCC Wireless (T-Mobile Premium Retailer)
08.2021 - 12.2021
Marketing Manager
BlueStone Advisors
01.2021 - 01.2024
Marketing Specialist
Accurate Personnel
08.2019 - 09.2021
Assistant Event Coordinator
Palace Events
11.2018 - 11.2019
Bachelor of Science Degree in Mass Communication Marketing Promotions Event Planning and Sales -
Illinois State University
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