Kayla Miller
Chicago,IL
Summary
Dedicated Marketing & Advertising professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Associate Director, Data Architecture
Publicis Groupe - Kimberly Clark
10.2023 - Current
- Leverage data and technology to solve business problems (includes but not limited to data and audience strategy across all channels and provide audience insights and recommendations for clients and internal teams.
- Act as a resource to demonstrate agency knowledge of digital strategies.
- Own and maintain relationships with audience data partners and internal agency counterparts.
- Guide and drive use of audience data to impact media strategies for Kimberly Clark based on overall objectives.
- Manage processes of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups.
- Prepare and present data strategy presentation and drive integration in media plans focused on audience details.
Manager, Performance Media & Data Platforms
Publicis Groupe - Molson Coors
10.2021 - 10.2023
- Manage data strategy for programmatic advertising clients and communicate strategies/recommendations to clients using consultative approaches.
- Work with DMP and DSP partners and manage day-to-day on-boarding of client data.
- Leverage data to assess diagnose and prescribe campaign optimizations to exceed client expectations.
- Extract insights from data and effectively communicate to clients in relation to their goals and objectives. Share results from audience analytics reports with clients when available.
- Assist in developing client-facing materials including data strategy presentations and audience performance reports.
- Develop strong overall understanding of Molson Coors business objective and demonstrate through campaign results how data targeting can help them achieve their business goals.
- Assist with monthly forecasts of $200+ million, directed across linear TV, CTV, OLV, OTT, and Social platforms.
Senior Performance Manager
Dealer Inspire
10.2017 - 10.2021
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Leveraged analytical tools to provide insight and enhance performance.
- Developed, tracked and analyzed variance of key performance measurements.
- Manage a book of business compromised of approximately 55 accounts with an average monthly recurring revenue of $150,000 excluding pass through media.
- Increased company MRR by over $27,000 In 2019 by providing strategic recommendations and building client relationships that led to multi-product adoption and rooftop growth.
- Improved intra-company communication and acting as a departmental resource by serving as OEM (Mazda) delegate and product delegate.
Education
Bachelors - Business Administration
Aurora University
Aurora, IL05.2016
Skills
- Client Management
- Website Analytics
- Website UX & Management
- SEO, SEM, Social Media Marketing (all platforms)
- Coaching and Mentoring
- Revenue Forecasting
- Database Management And Data Collection
- Business Analysis Documentation and Reporting
- Customer Relationship Management
Certification
- SQL
- Google Analytics
- Google Ads – Search
- Google Ads – Display
- Google Ads - Video
- Programmatic/Social Marketing
- Tableau
Timeline
Associate Director, Data Architecture
Publicis Groupe - Kimberly Clark
10.2023 - Current
Manager, Performance Media & Data Platforms
Publicis Groupe - Molson Coors
10.2021 - 10.2023
Senior Performance Manager
Dealer Inspire
10.2017 - 10.2021
Bachelors - Business Administration
Aurora University