KAYLA MOSHER
Mohawk,NY
Summary
Dynamic Sales and Marketing Specialist with a proven track record at Hugick Farms, and National Name Brands, including Lexus, Harley Davidson, excelling in targeted marketing and brand management. Adept at enhancing customer engagement through innovative campaigns and strong client relationships. Recognized for exceptional organizational skills and effective problem-solving, driving successful outcomes in competitive environments.
Overview
2026
2026
years of professional experience
Work History
Sales and Marketing Specialist
Hugick Farms
Mohawk, NY
2019 - Current
- Developed and executed targeted marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer behavior to inform strategic sales initiatives and product positioning.
- Conducted competitive analysis to identify opportunities for growth and differentiation in the marketplace.
- Managed digital marketing channels, including social media, email, and website content, to drive traffic and conversions.
- Coordinated social media campaigns to increase brand awareness for Hugick Farms.
- Assisted in organizing local events to showcase Hugick Farms' offerings and engage customers.
- Developed strong relationships with clients by understanding their requirements and providing solutions accordingly.
- Organized promotional events such as trade shows, conferences, and seminars to generate brand awareness.
- Designed innovative marketing materials including brochures, flyers, posters.
Office Administrator Assistant/Office Receptionist/Events
Adams and Reese LLP
2017 - 2019
- Managed daily office operations, ensuring smooth workflow and efficient communication among departments.
- Demonstrated exceptional multitasking abilities while juggling diverse responsibilities, including reception duties and administrative tasks.
- Coordinated office activities and maintained organized schedules for attorneys.
- Managed correspondence and communicated effectively with clients and vendors.
- Answered multi-line phone system, routing calls, delivering messages to staff and Increased customer satisfaction through professional handling of inquiries and prompt resolution of issues.
- Coordinated scheduling for meetings and events, optimizing resource allocation and staff availability.
Event Manager, Marketing Manager, Product Specialist
Productions Plus
2011 - 2017
- Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected in the final event layout.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Recruited trained, managed and coached staff with event operations and logistics ensuring event success.
- Ensured smooth transitions between program elements at live events through effective stage management techniques.
- Evaluated post-event feedback, implementing improvements for future events based on attendee insights and suggestions.
- Oversaw on-site event setup and breakdown processes for efficiency.
- Collaborated with clients to understand their event goals and preferences.
- Trained team members on best practices for event management tasks.
- Resolved any issues that arose during the course of an event in a timely manner.
- Prepared post-event reports summarizing attendee feedback and other key metrics.
Education
Bachelor of Science - Cybersecurity and Information Assurance, Concentration Major: Cyber Crime Investigation and Forensics
Utica College-Utica NY
Utica, NY12.2009
Skills
- Excellent written and verbal communication skills
- Strong computer skills
- Reliable & responsible leader
- Organizational skills
- Works independently and with a team
- Multi tasking, conflict resolution & problem solving abilities in the moment
- Sales presentations,
- Product promotion with solution selling techniques
- Customer relationship management
- Brand management
- Social media advertising
- Client engagement
- Sales presentations
- Targeted marketing
- Multi-line telephone operation
- Phone etiquette
- Reception desk management
- Administrative support
- Customer/Client relations
- Collections Specialist
- Billing problem resolution
- Payment plan management
- Money handling
- Money orders
- Customer relationship development
- Money transfer systems
- Customer needs assessment
Scholarships/Awards
UC Leadership Award, UC Trustee’s Scholarship, Clark Foundation Scholarship, NYS Lottery Leaders of Tomorrow
Timeline
Sales and Marketing Specialist
Hugick Farms
2019 - Current
Office Administrator Assistant/Office Receptionist/Events
Adams and Reese LLP
2017 - 2019
Event Manager, Marketing Manager, Product Specialist
Productions Plus
2011 - 2017
Bachelor of Science - Cybersecurity and Information Assurance, Concentration Major: Cyber Crime Investigation and Forensics
Utica College-Utica NY