Kayla O'Rorke
Greenville,SC
Summary
Creative Graphic Designer with a talent for developing unique custom artwork and an innovative approach to ideas and concept development. Offering over fifteen years of expertise overseeing individual design projects, brand development, and high-quality customer service skills.
Experienced with developing graphic solutions for a variety of clients, utilizing design software to craft engaging visuals, and a track record of meeting client expectations through creative problem-solving and an eye for detail.
Overview
15
15
years of professional experience
Work History
CONTRACT GRAPHIC DESIGNER
KATHLEEN MCENTEE & ASSOCIATES
02.2022 - Current
- Conceptualize and craft visually compelling graphics, including logos and guidelines, ebooks, pitch decks, signage, email and blog banners, social media posts, and other multi-channel techniques to effectively communicate clients’ brand identities and convey key messages
- Produced compelling graphics to effectively communicate complex concepts in a visually appealing manner.
- Create and refine the visual aspects of websites, ensuring a seamless and aesthetically pleasing user experience
- Design visuals for exhibitions, ensuring a cohesive and impactful presentation
- Adapted existing designs into new formats as needed, ensuring versatility without compromising aesthetics or functionality
- Exhibit a high level of flexibility to tackle diverse projects, adapting to the unique requirements of each task
- Demonstrate an efficient workflow by turning tasks around promptly without compromising quality or attention to detail
SENIOR GRAPHIC DESIGNER
ANVIL MARKETING CO
12.2022 - 03.2023
- Demonstrated adaptability and versatility by collaborating with an array of diverse clients
- End-to-end project management, including the creation and maintenance of design briefs and budgets, ensuring seamless execution
- Played a key role in providing creative and strategic direction, contributing to the overall vision and success of projects
- Established and maintained efficient file and folder organization, optimizing workflow and ensuring a systematic approach to project management
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
- Contributed significantly to building a new content process for Anvil, enhancing overall client engagement and satisfaction
- Crafted full branding guidelines for Anvil, providing a cohesive framework for maintaining brand consistency across various touch-points
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms
SENIOR GRAPHIC DESIGNER / DESIGN MANAGER
CIRCUIT / LIVLY
10.2019 - 11.2022
- Managed design within the Livly + Circuit in-house marketing team, overseeing the conceptualization, design, and creative solutions through brand identity, positioning, and messaging that consistently drove effective outcomes across B2C + B2B2C digital and off-line marketing channels
- Cultivated creative direction for multi-channel marketing campaigns, demonstrating a streamlined ability to manage the entire production process, ensuring alignment with strategic objectives
- Assumed responsibility for developing comprehensive materials for both internal and external stakeholders, encompassing diverse formats such as print and digital signage, sales decks, presentations, proposals, and meticulous management of brand assets
- Engaged in dynamic brainstorming sessions with the marketing department as well as working cross-functionally with other key departments to identify scalable solutions tailored to evolving customer marketing needs
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines
- Implemented design best practices, improving overall aesthetics and functionality across all platforms
SENIOR GRAPHIC DESIGNER / DESIGN MANAGER
MINUTEMAN PRESS
01.2014 - 10.2019
- Lead design initiatives and ensured the successful execution of projects for a diverse clientele
- Actively engaged with a large group of clients, attending monthly local business chapter meetings to foster relationships and stay informed regarding the evolving design needs in the community
- Exhibited strong customer-focused communication, demonstrating strong communication skills by promptly responding to emails and phone calls, maintaining open lines of communication to address client inquiries and provide updates on project progress
- Proactively interacted with walk-in clients, adeptly conducting consultations to discern their design preferences, requirements, and expectations
- Successfully managed and delivered projects on time, showcasing a commitment to meeting deadlines and exceeding client expectations through high-quality design solutions
- Executed and delivered 50-75 creative and production projects weekly, demonstrating a high level of productivity and efficiency in managing diverse project requirements
- Contributed to the cultivation of customer loyalty and satisfaction through effective communication and service
- Maintained and ordered inventory, planned daily and weekly print schedules, confirmed product specifications, arranged backup solutions, and worked closely with all vendors
DESIGN COORDINATOR
AMAZON
06.2010 - 11.2014
- Conducted regular consultations with 15-20 authors weekly to ensure alignment with their creative vision, offering insights and guidance to enhance the quality and impact of interior and cover designs
- Implemented a rigorous quality-checking process for both interior and cover designs, ensuring the final output met the highest standards of excellence and reflected the authors' preferences
- Quality checked ~100 designs weekly, while maintaining our high excellence of customer service and performing in-house design work as needed
- Developed and spearheaded the Work-From-Home program which doubled participating employees' task completion rates within the first month
- Supported projects by creating scalable and low-cost training solutions and streamlining material, which cut customer actions down by 30%
- Achieved team leader and subject matter expert status, winning Author’s Choice for Design Coordinator, as well as Manager’s Choice for Best Team Leader
Education
Bachelor of Arts - Graphic Design
Anderson University
Anderson, SC05-2006
Skills
ADOBE CREATIVE SOFTWARE, FIGMA, PRINT AND DIGITAL DESIGN
TYPOGRAPHY, PROJECT MANAGEMENT, USER-CENTRIC DESIGN, VISUAL STORYTELLING, TYPOGRAPHY, COLOR THEORY, ILLUSTRATION, PHOTOGRAPHY, EFFECTIVE COMMUNICATION, METICULOUS, COLLABORATIVE, SOLUTION-ORIENTED, CUSTOMER FOCUSED, HONEST, ORGANIZATION, INTEGRITY, POSITIVE, LEADERSHIP, RESOURCEFUL
Timeline
SENIOR GRAPHIC DESIGNER
ANVIL MARKETING CO
12.2022 - 03.2023
CONTRACT GRAPHIC DESIGNER
KATHLEEN MCENTEE & ASSOCIATES
02.2022 - Current
SENIOR GRAPHIC DESIGNER / DESIGN MANAGER
CIRCUIT / LIVLY
10.2019 - 11.2022
SENIOR GRAPHIC DESIGNER / DESIGN MANAGER
MINUTEMAN PRESS
01.2014 - 10.2019
DESIGN COORDINATOR
AMAZON
06.2010 - 11.2014
Bachelor of Arts - Graphic Design
Anderson University
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