Kayla Pasacreta
Alexandria,VA
Summary
Results-oriented marketing and political professional well-versed in digital and mobilization to lead effective online campaigns. Specializes in targeted social media campaigns to engage online users by demographic and interests.
Overview
7
7
years of professional experience
Work History
Digital Content Manager
Voter Formation Project
05.2024 - Current
- Develop and implement Voter Formation Project’s organic digital strategy, including social media content and other digital communications for platforms including TikTok, Instagram, Facebook, and Twitter (X).
- Manage Voter Formation Project’s social media channels, including drafting copy, posting content, and managing the organization's online community
- Manage Voter Formation Project’s influencer strategy program and act as the main point of contact with influencers and technology vendors.
- Work closely with the Creative team to develop innovative organic content that represents the voice and tone of the organization and its audiences.
- Collaborate across teams, including data / technology, creative, media, development, and operations to ensure Voter Formation Project’s organizational goals on organic digital platforms are met.
- Write paid ads for platforms including Facebook, YouTube, Snapchat, and StackAdapt.
MoveOn
Copywriter Contractor
06.2024 - Current
- Create compelling Instagram carousels and video scripts to engage audience on key topics such as Project 2025, climate change, and policies related to the presidential election.
- Simplify complex political issues into clear, engaging narratives tailored for social media.
- Provide creative direction and ideas for the presentation of carousels on the Instagram feed.
Founder and Content Curator
The Executive Tea
07.2017 - Current
- Founder of The Executive Tea, an Instagram platform with 14.9k+ followers that focuses on providing breaking news updates, political commentary, and Black cultural happenings.
- Translate complex political issues into engaging online content, generating 30,000+ content impressions weekly.
- Hosted and booked influencers with a reach of 1.4 million for a series of "Election Talks" held on Instagram live to engage the audience into the issues at stake during the 2020 election.
- Reached over 1 million Instagram impressions with shares from public figures including Tina Lawson, Viola Davis, Reese Witherspoon, and more.
- Received media mentions in publications including REVOLT, BET, Ebony, Complex, Huffington Post, and more.
Senior Digital Account Executive
Fenton
08.2022 - 05.2024
- Maintain client brand identity through written and digital content to ensure consistency with brand messaging and values.
- Lead social media strategy for various digital advocacy campaigns, such as digital campaign to ban assault weapons in Illinois that led to passage of a bill to ban to assault weapons and large-capacity magazines.
- Work with clients including W.K. Kellogg Foundation, Black Voters Matter, Vera Institute, Latino Victory Project, Rockefeller Foundation, and more to strategize and execute digital campaigns.
- Develop and implement effective marketing strategies to increase brand awareness and drive action, utilizing organic social, paid social, email marketing, and influencer outreach.
- Create high-quality and engaging content optimized for specific platforms and audiences, particularly focused on issues including racial justice, environmental justice, voting rights, educational equity, gun control, and reproductive rights.
- Regularly monitor industry trends and utilize social listening to provide timely and strategic digital recommendations to help clients maximize impact and reach.
- Work and liaison with external vendors to meet client goals.
- Actively track KPIs and metrics, adjusting strategies as needed to find success.
Social Media Coordinator
Rosica Communications
05.2022 - 04.2023
- Regularly lead generation of content calendars for agency and its clients.
- Create social media content with consistent tone and messaging.
- Increase website traffic through effective cross-promotion and link sharing on social media channels.
- Analyze social media data, metrics, and trends for valuable insights, adjusting strategies and capitalizing on new opportunities while tracking and reporting on performance.
- Help organization develop thought leadership through marketing emails and a series of informative blog posts about the PR industry.
- Create social media layouts and lead strategy to help organization grow its following by 40%.
- Manage social media accounts for 3 clients, on topics related to health and education.
- Track and analyze trends and updates in the PR/marketing/B2B industries.
Digital Content Manager
Public Wise
03.2021 - 08.2022
- Grew Twitter account by 1500%.
- Build online presence and social strategy; creating branded posts for social media platforms including Instagram, Twitter, Facebook, and LinkedIn.
- Lead online messaging related to voting rights, democracy, and the Jan 6 insurrection.
- Write surrogate social media posts for promotion of event "AAPI Women Strong", with social copy posted by public figures including Hillary Clinton, Lucy Liu, and Padma Lakshimi.
- Manage content calendar reflective of organizational priorities and trending moments.
- Monitor social media metrics.
- Track democracy-related news daily.
- Write press releases for organization.
- Create digital toolkits used to amplify content and events among partner organizations.
- Provide social media support and training to partner organizations.
- Work with research team to create best practices for online messaging for young voters.
Digital Organizer
Democratic National Committee
01.2020 - 03.2021
- Manage volunteer pipeline of 2,000 online community leaders to provide resources and weekly digital toolkits for community mobilization virtually in the midst of COVID-19.
- Serve as GOTV Facebook organizing captain and managed 44 staff members, equipping them with daily content to share for final pushes to voters, leading to posting in over 1,200 Facebook groups with a reach exceeding 13.4 million during the 4-day GOTV period.
- Manage and moderate 9 official DNC Project Battleground and National Community Facebook groups.
- Provide digital organizing training and support to various departments and programs to help with transition to digital campaigning.
- Work in coalition with Biden for President in online community engagement, African-American engagement, and Faith engagement to plan and promote a variety of coalition events with politicians, celebrities, community leaders, and influencers.
- Lead and manage 300 volunteers for vote-by-mail TOTV program that reached over 5 million voters in battleground states including Florida, Pennsylvania, and Georgia.
- Host various demos and trainings.
Education
Political Science
Syracuse University 2016-2020
Syracuse, New YorkSkills
- Social Media Copywriting
- Online Community Management
- Search Engine Optimization (SEO)
- Hootsuite
- EveryAction
- Canva
- Squarespace
- WordPress
- PicsArt
- CapCut
- Mailchimp
- Google Analytics
Timeline
MoveOn
Copywriter Contractor
06.2024 - Current
Digital Content Manager
Voter Formation Project
05.2024 - Current
Senior Digital Account Executive
Fenton
08.2022 - 05.2024
Social Media Coordinator
Rosica Communications
05.2022 - 04.2023
Digital Content Manager
Public Wise
03.2021 - 08.2022
Digital Organizer
Democratic National Committee
01.2020 - 03.2021
Founder and Content Curator
The Executive Tea
07.2017 - Current
Political Science
Syracuse University 2016-2020
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