Summary
Overview
Work History
Education
Skills
Timeline
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Kayla Pavao

Waxahachie,TX

Summary

Creative Director that bridges the gap between vision and ideation to fruition and reality. Proactive with problems to bring creative solutions. Excellent communicator, skilled visionary and strategic manager proficient in business operations and artistic projects.

Overview

14
14
years of professional experience

Work History

Creative Director

The Oaks
08.2019 - Current
  • Art Directed Videographers, Photographers, Graphic designers, Content Creators, Copy Writers and Creative contractors.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Mentored and trained junior designers to help enhance skills and capabilities.
  • Led ideations and brainstorms to generate new ideas and concepts for 20+ yearly events, 17 departments, merchandise, branding and requested projects.
  • Oversaw, create and approve copy for all marketing plans (emails, mailers, texts, print designs and video ads).
  • Managed, organized, stylized, and directed video and photo shoots.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.

Independent Contractor

Ellie J Maui, Inc
05.2012 - 01.2021
  • Created and build brand and developed marketing content and plans.
  • Developed products, product design and listings on Amazon, Etsy and standalone website.
  • Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Created and developed e-commerce website with photography, graphic design and art design.
  • Planned, created and managed social media posts and interaction.
  • Analyze and report business growth and sales.
  • Research and fulfill Search Engine Optimization for products across all platforms.


Marketing and Social Media Assistant

SAGU Marketing
04.2015 - 05.2017
  • Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
  • Maintained company's online social presence and created branded communications for social media campaigns.
  • Edited, toned, captioned, and uploaded photographs for publication.
  • Encouraged audience engagement and shared information about product launches and current events.
  • Created strategic and engaging content to keep social media channels updated and on brand.
  • Photographed brand photoshoots for advertising and student recruitment.

Associate Media Director

King's
06.2009 - 03.2013
  • Cultivated strong corporate image and identity with clear branding.
  • Taught in-house employees strategies for successful internal and external communications.
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
  • Planned, managed and directed special company-wide advertisements.
  • Created Content with graphics and videos.
  • Negotiated rates with media sales companies and vendors.
  • Led art direction and brand continuity for departments across 50+ locations.

Education

Bachelor of Arts -

Southwestern Assemblies of God University
04.2017

Skills

    • Adobe Creative Suite
    • iWork
    • Microsoft Suite
    • Systems Analysis
    • Complex Problem-Solving
    • Strategic Leadership
      • Creative Thinking
      • Team Development
      • Corporate Identity Branding
      • Project Management
      • Writing

Timeline

Creative Director

The Oaks
08.2019 - Current

Marketing and Social Media Assistant

SAGU Marketing
04.2015 - 05.2017

Independent Contractor

Ellie J Maui, Inc
05.2012 - 01.2021

Associate Media Director

King's
06.2009 - 03.2013

Bachelor of Arts -

Southwestern Assemblies of God University

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Kayla Pavao