Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kayla Polgar

Irvine,CA

Summary

Results-driven and client-centric product marketing professional with over five years of expertise in developing and implementing impactful go-to-market strategies. Proven track record in collaborating with cross-functional teams to drive product awareness, adoption, and revenue at PlanOmatic, a tech-enabled B2B real estate marketing company, before a market-related layoff.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Product Marketing Specialist

PlanOmatic
04.2022 - 02.2023
  • Developed an ideal client profile, buyer personas, and middle-market, enhancing the precision of targeted marketing efforts and leading to a 15% increase in customer engagement.
  • Formulated and executed highly effective product marketing strategies, resulting in a 25% increase in adoption rates.
  • Enhanced campaign effectiveness by crafting compelling copy for campaigns and website descriptions, improving brand awareness.
  • Conducted in-depth competitor research and monitored industry trends, enabling the company to stay ahead of the curve and respond proactively to market shifts.

Product Marketing Specialist

Tom Ferry International
03.2021 - 04.2022
  • Proactively incorporated client feedback to refine coaching experiences, resulting in higher customer satisfaction.
  • Established and nurtured strategic partnerships, serving as the primary point of contact for stakeholders.
  • Conducted comprehensive monitoring and analysis of key performance indicators, enabling data-driven decision-making.
  • Successfully managed merchandise booths at events, enhancing brand representation and increasing merchandise sales by 30%.


Executive Assistant

Xponential Fitness
05.2019 - 08.2021
  • Developed a streamlined franchisee onboarding process, providing white-glove service and reducing onboarding time by 20%.
  • Collaborated with the Chief Marketing Officer (CMO) to implement omni-channel marketing strategies, increasing our brand visibility.
  • Effectively managed communication processes for 30+ franchisee accounts, resulting in a 15% decrease in response time.

Accounting Assistant

San Diego Business Journal
10.2017 - 12.2018
  • Effectively managed accounts receivable and accounts payable processes while streamlining financial operations, resulting in a 10% reduction in overdue payments, enhancing cash flow management.
  • Assisted in the preparation of monthly financial statements for timely and accurate reporting to management.

Education

Bachelor of Arts - Communications

San Diego State University
San Diego, CA
05.2016

Skills

  • Data Analysis
  • Project Management
  • Performance Tracking
  • Customer Segmentation
  • Market Research
  • Competitive Analysis
  • Product Launches
  • Go-to-Market Strategy
  • Cross-functional Collaboration
  • Client Relationship Management
  • Communication
  • Tableau
  • Asana/ClickUp
  • HubSpot/Salesforce
  • Interpersonal Skills
  • Problem Solving

Certification

  • Project Management
  • Digital Marketing & Ecommerce
  • Data Analytics

Timeline

Product Marketing Specialist

PlanOmatic
04.2022 - 02.2023

Product Marketing Specialist

Tom Ferry International
03.2021 - 04.2022

Executive Assistant

Xponential Fitness
05.2019 - 08.2021

Accounting Assistant

San Diego Business Journal
10.2017 - 12.2018

Bachelor of Arts - Communications

San Diego State University

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Kayla Polgar