Kayla Polgar
Irvine,CA
Summary
Results-driven and client-centric product marketing professional with over five years of expertise in developing and implementing impactful go-to-market strategies. Proven track record in collaborating with cross-functional teams to drive product awareness, adoption, and revenue at PlanOmatic, a tech-enabled B2B real estate marketing company, before a market-related layoff.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Marketing Specialist
PlanOmatic
Denver, CO
04.2022 - 02.2023
- Developed an ideal client profile, buyer personas, and middle-market, enhancing the precision of targeted marketing efforts and leading to a 15% increase in customer engagement.
- Formulated and executed highly effective product marketing strategies, resulting in a 25% increase in adoption rates.
- Enhanced campaign effectiveness by crafting compelling copy for campaigns and website descriptions, improving brand awareness.
- Conducted in-depth competitor research and monitored industry trends, enabling the company to stay ahead of the curve and respond proactively to market shifts.
Product Marketing Specialist
Tom Ferry International
Santa Ana, CA
03.2021 - 04.2022
- Proactively incorporated client feedback to refine coaching experiences, resulting in higher customer satisfaction.
- Established and nurtured strategic partnerships, serving as the primary point of contact for stakeholders.
- Conducted comprehensive monitoring and analysis of key performance indicators, enabling data-driven decision-making.
- Successfully managed merchandise booths at events, enhancing brand representation and increasing merchandise sales by 30%.
Executive Assistant
Xponential Fitness
Irvine, CA
05.2019 - 08.2021
- Developed a streamlined franchisee onboarding process, providing white-glove service and reducing onboarding time by 20%.
- Collaborated with the Chief Marketing Officer (CMO) to implement omni-channel marketing strategies, increasing our brand visibility.
- Effectively managed communication processes for 30+ franchisee accounts, resulting in a 15% decrease in response time.
Accounting Assistant
San Diego Business Journal
San Diego, CA
10.2017 - 12.2018
- Effectively managed accounts receivable and accounts payable processes while streamlining financial operations, resulting in a 10% reduction in overdue payments, enhancing cash flow management.
- Assisted in the preparation of monthly financial statements for timely and accurate reporting to management.
Education
Bachelor of Arts - Communications
San Diego State University
San Diego, CA05.2016
Skills
- Data Analysis
- Project Management
- Performance Tracking
- Customer Segmentation
- Market Research
- Competitive Analysis
- Product Launches
- Go-to-Market Strategy
- Cross-functional Collaboration
- Client Relationship Management
- Communication
- Tableau
- Asana/ClickUp
- HubSpot/Salesforce
- Interpersonal Skills
- Problem Solving
Certification
- Project Management
- Digital Marketing & Ecommerce
- Data Analytics
Timeline
Product Marketing Specialist
PlanOmatic
04.2022 - 02.2023
Product Marketing Specialist
Tom Ferry International
03.2021 - 04.2022
Executive Assistant
Xponential Fitness
05.2019 - 08.2021
Accounting Assistant
San Diego Business Journal
10.2017 - 12.2018
Bachelor of Arts - Communications
San Diego State University