Summary
Overview
Work History
Education
Skills
Timeline
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Kayla Ricci

Downingtown,PA

Summary

Knowledgeable marketing professional with over 10 years in developing, implementing, and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.

Overview

9
9
years of professional experience

Work History

Publicist & Strategist

Freelance
07.2022 - Current
  • Managed 10-25 team members
  • Diverse clientele: tech, jewelry, fashion, finance, food & beverage, real estate, philanthropy, new business, and influencers
  • Social media development & content creation (posts, stories, imagery, captions)
  • Create brand messaging and develop brand awareness to engage new consumers
  • Client communications
  • Article and pitch creation, copywriting, and securing placements
  • Create sales proposals and media strategy decks
  • Managed internal, external and crisis communications
  • Defined and achieved project and overall organizational vision, strategies and tactics
  • Designed and implemented strategic business plan objectives
  • Developed creative pitches and targeted outreach lists
  • Oversaw public image of 40+ companies and managed all media relations

Sr. Account Director

The Eighth Floor Communications
03.2021 - 02.2023
  • Managing a team of 5-9
  • Event planning: outsourcing vendors, negotiating rates, developing timeline/strategy, and host securement
  • Build relationships with stylists, editors, bloggers, influencers, celebrities
  • Creating different angles for multiple brands and pitching them to outlets re product placements & profiling features
  • Writing press releases across multiple brands
  • Creating multi-month brand strategies; helping to form initiatives and brand direction from the ground up
  • Generating contact lists & researching additional contacts and publications per brand
  • Developing mood boards for multiple brand shoots: direction re imagery, product assortment, location, setting etc
  • Arranging speaking engagements with multiple brands' founders
  • Developing directional changes & creative input for multiple brands
  • Generating multiple brands' collateral pieces: brand bio, press release, founder bio etc
  • Develop and maintain social media calendars, generate social media copy
  • Selecting & submitting assets to various publications
  • Managing influencer relations & partnerships through gifting, tracking, contract creation
  • Generating recaps & agendas for multiple brands
  • Creating and managing Dropbox folders and Google Drive files

PR & Marketing Manager

The Natori Company
09.2018 - 02.2021
  • Managed a team of 5-10
  • Arranging speaking engagements and copywriting Q&A's with founder
  • Handling all sample trafficking for the press closet and showroom samples with Fashion GPS
  • Handling all of the pulls for editorials and celebrities
  • Spearheading photoshoots – styles to shoot, budget, model selection, sample trafficking, shoot coordinating, shot lists
  • Budgets – catalog, campaign, e-commerce, misc
  • Catalogs – revising all copy and product descriptions along with giving the okay for image coloring
  • Mailer lists – sending all of the addresses to the printer for the catalog
  • Copywriting: press releases, pitches, and e-comm./catalog captions
  • Securing celebrity placements and pitching out to publications for placements
  • Emailing various social outlets for credits and new story leads
  • Building, creating, co-designing all branding and collateral
  • Social Media – writing captions, image selection, and coordinating/designing influencer campaigns

MARKETING & PR SPECIALIST

GIUSEPPE ZANOTTI
06.2015 - 09.2018
  • Managed a team of 3-6
  • Assisted in stylist/editor pulls
  • Pitching and securing print and digital placements as well as influencer and celebrity
  • Assisted on look book shoots and during events
  • Merchandised the showroom and trafficked all samples
  • Completed and revised Q&A's on behalf of Giuseppe for editorial
  • Sent out celebrity announcements

PR & Showroom Manager

AEFFE USA
01.2015 - 06.2015
  • Managed a team of 5
  • Assisted in stylist/editor pulls
  • Managed barcoding and maintaining samples
  • Dressed models during market appointments
  • Assisted on look book shoots and during events
  • Merchandised the showroom for appointments

Education

Bachelor of Science - Marketing and Public Relations

The Art Institute of Philadelphia
Philadelphia, PA
03.2015

Skills

  • Managed teams of 4-25
  • Managed up to 40 clients
  • Strong research skills
  • Event planning: outsourcing vendors, negotiating rates, creative direction, host & guest securement
  • Microsoft Programs, MuckRack, Mondaycom, Cision, Dropbox, Google Drive, Fashion GPS, Secure Track, Social Media Platforms, and Planners
  • Hands-on styling and set layouts for fashion shows and professional photo shoots
  • Page layout and photo shoot styling for print and digital editorials
  • Ability to locate, secure, and build new relationships with influencers, stylists, editors, etc
  • Strong market knowledge across multiple channels
  • Quick learner, strong writer, multi-tasker, superior communicator, and detail-oriented
  • Press releases
  • Budget Management
  • PR strategy development
  • Interpersonal Communication

Timeline

Publicist & Strategist

Freelance
07.2022 - Current

Sr. Account Director

The Eighth Floor Communications
03.2021 - 02.2023

PR & Marketing Manager

The Natori Company
09.2018 - 02.2021

MARKETING & PR SPECIALIST

GIUSEPPE ZANOTTI
06.2015 - 09.2018

PR & Showroom Manager

AEFFE USA
01.2015 - 06.2015

Bachelor of Science - Marketing and Public Relations

The Art Institute of Philadelphia

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