Kayla Robbins
Washington,DC
Summary
Results-oriented progressive organizer well-versed in data interpretation and utilizing tools for growth hacking. Specializes in marketing campaigns through social media platforms. Self-motivated and disciplined in planning and tracking priorities. Accustomed to working with a team and in a fast pace environment.
Overview
6
6
years of professional experience
Work History
Director of Basketball Operations
Johns Hopkins University
06.2020 - Current
- Plan, coordinate, and finalize details for travel arrangements and business development events
- Strategize marketing strategies for home games via social media and on campus events
- Analyze insights on social media by applying outreach driven content: player profiles, game statistics
- Discuss NIL deals over with international businesses being a liaison for student athletes
- Monitor $4,000 monthly budget surrounding team meals, gear, and activities
- Strategize individual development for each player measuring quarterly progress in shots made through Google Sheets and Synergy
Black Student Athlete Senior Coordinator
Johns Hopkins University
12.2020 - Current
- Direct black student athlete initiatives such as volunteering and bringing awareness across campus
- Host events and meeting where we celebrate accomplishments throughout the community and plan for upcoming ventures
- Gathered 68 student athletes at our first meeting undergoing my leadership
- Collaborated with Athletic Directors to plan and coordinate budgets for events
Social Media and Marketing Intern
University Of Michigan Athletic Department
08.2017 - 08.2019
- Managed Social Media accounts for Michigan Tennis during the Big Ten Tournament
- Uploaded data onto University of Michigan website; Optimized website exposure by coordinating with media to disseminate game states
- Customized timetable for each event to occur and orchestrated each event to start and stop
- Grew outreach on Instagram by 1000+ impressions while managing the social media account
Event Marketing Manager
Noir Fashion Show
03.2019 - 04.2019
- Promoted ticket sales for show resulting in a 188 guest attendance.
- Created experience for attendees at show using flyers and raffles
- Hired photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients.
- Managed administrative logistics of events planning, event booking and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
Women's Basketball Team Captain
University of Michigan
08.2018 - 03.2020
- Improved overall team culture and chemistry by exemplifying hard work and consistency
- Lead group in tough situations and environments during different physical and emotional circumstances
- Invested time to build and strengthen relationships with teammates by inquiring about individual challenges and goals.
- Guided 16 other Student Athletes (teammates) daily through bust schedule and travel itinerary to games
Sports Network Intern
NBC Washington
06.2019 - 08.2019
- Assist interns and producers in live sports coverage on game days and interviews with players on the Washington Nationals
- Update Social Media Platform with existing and new content for producer or broadcaster
- Seek out stories and background information for producers and news and news reporters
- Develop reports on daily tasks and progress within projects
Education
University of Michigan - Ann Arbor
Ann Arbor, MICertification - Data Science in Real Life
Johns Hopkins University
Baltimore, MD05.2021
Skills
- Teamwork and collaboration
- Google Analytics
- Market Acknowledgement
- Google Sheets
- Budgeting
- Online Community Engagement
- Program Operations
- Problem Solver
- Organization
- Power Point
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Black Student Athlete Senior Coordinator
Johns Hopkins University
12.2020 - Current
Director of Basketball Operations
Johns Hopkins University
06.2020 - Current
Sports Network Intern
NBC Washington
06.2019 - 08.2019
Event Marketing Manager
Noir Fashion Show
03.2019 - 04.2019
Women's Basketball Team Captain
University of Michigan
08.2018 - 03.2020
Social Media and Marketing Intern
University Of Michigan Athletic Department
08.2017 - 08.2019
University of Michigan - Ann Arbor
Certification - Data Science in Real Life
Johns Hopkins University
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