KAYLA SMITH
SAN JOSE,USA
Summary
Highly skilled Senior Product Manager with over 5 years of experience driving innovation and loyalty in consumer-facing digital products. Expertise in strategizing and executing product roadmaps that align with business goals while delivering exceptional user experiences across web and mobile platforms. Proven track record in building new products from concept to launch, with a focus on loyalty programs and community-driven engagement strategies. Known for applying competitive insights and best practices to improve retention and drive user growth, with strong cross-functional leadership across design, engineering, and data teams. Passionate about sports and predictive gaming, with deep empathy for user communities and customer-centric product development.
Overview
9
9
years of professional experience
Work History
SENIOR PRODUCT MANAGER
Motherly
03.2020 - Current
- Strategized and executed a loyalty-focused Profile Management Center, adding 300k user registrations in the first year and increasing engagement by 40%. Leveraged competitive analysis to ensure the product outperformed similar platforms in customer loyalty and retention.
- Defined and built a member-centric, data-informed roadmap, identifying key customer pain points through user research and behavioral analysis, driving a 35% improvement in user satisfaction.
- Spearheaded the integration of community-centric features, allowing users to showcase status, share experiences, and engage with promotions, leading to a 20% boost in user referrals and social sharing.
- Collaborated with product leaders, engineers, and marketing teams to deliver innovative product features, iterating on feedback and analytics to continuously improve the user experience.
- Championed a data-driven approach by utilizing A/B testing, Google Analytics, and user feedback to optimize product iterations post-launch.
OPERATIONS MANAGER
Motherly
03.2020 - 06.2020
- Streamlined operations for product development, focusing on efficiency and cross-functional collaboration, resulting in a 15% cost reduction while maintaining high-quality outcomes.
- Partnered with stakeholders to ensure end-to-end product lifecycle execution, from discovery to ongoing optimization, ensuring alignment with company strategy.
SENIOR IT MANAGER
Lighthouse Information Systems
11.2015 - 02.2020
- Supervised IT team, fostering collaboration and high performance, enhancing team efficiency
- Established IT operations, ensuring SLA adherence, boosting revenue by 22% in 8 months
- Led IT infrastructure projects, including network and server migrations, achieving seamless transitions
- Negotiated and secured contracts with key vendors, ensuring premium services and improving service delivery by 20% through rigorous performance assessments and feedback loops
- Implemented IT security policies, reducing risks and ensuring compliance with industry standards.
Education
Project Management: Professional Certificate -
Google
12.2024
AI Essentials: Professional Certificate -
Google
03.2024
IBM Product Manager Professional Certificate -
IBM
01.2024
Google Digital Marketing & E-Commerce: Professional Certificate -
Google
09.2023
Bachelor's Degree - Business Administration
California State University-Monterey Bay
Monterey, CA06.2020
Skills
- Product Management (Web & Mobile Apps)
- Loyalty Program Development
- Data Analysis & User Research
- Competitive Analysis & Market Insights
- Agile Methodologies & Scrum
- A/B Testing & Customer-Centric Roadmapping
- Cross-Functional Leadership
- Stakeholder Management
- Community-Driven Product Development
- Sports and Gaming Expertise
Projects
Crafted Vision and Defined Roadmap: Developed and prioritized the product roadmap for digital media sales, editorial, and social media teams, focusing on user experience and opportunity sizing. Led Full Product Management Cycle: Directed comprehensive product lifecycle management, from initial discovery and validation to final launch and iteration, for WordPress, Thinkific, and Shopify sites; boosted user engagement by 40% and conversion rates by 40%. Cross-Functional Leadership: Worked with design, engineering, leadership, editorial and marketing teams to drive new initiatives and optimize existing projects. Data-Driven Advocacy: Leveraged Google Analytics and other data tools to run consumer-facing A/B tests, analyze user behavior, and improve customer experience. Product Deployment: Directed the deployment of three key digital media products, resulting in a $2M revenue boost by aligning product features with market demands and optimizing release schedules. Cross-Functional Collaboration: Collaborated with marketing and sales to integrate customer feedback, increasing media sales kit revenue by 31%. Strategic Execution: Defined and executed significant consumer product strategies, balancing the need for testing with rapid decision-making. Adaptability and Prioritization: Maintained flexibility to pivot focus areas as needed during Product creation and launch, ensuring the highest priority tasks were completed. Managed daily operations, optimized workflows, and improved team efficiency, achieving measurable results. Led daily operations, ensuring timely project completions and fostering a collaborative environment for a team of 47. Streamlined processes, cutting operational costs by 15% while maintaining high-quality standards and improving team efficiency. Analyzed performance metrics, identifying key areas for improvement and implementing strategic solutions to boost productivity. Mentored junior staff, promoting skill development and fostering a supportive work culture to enhance team performance. Supervised IT team, fostering collaboration and high performance, enhancing team efficiency. Established IT operations, ensuring SLA adherence, boosting revenue by 22% in 8 months. Led IT infrastructure projects, including network and server migrations, achieving seamless transitions. Negotiated and secured contracts with key vendors, ensuring premium services and improving service delivery by 20% through rigorous performance assessments and feedback loops. Implemented IT security policies, reducing risks and ensuring compliance with industry standards.
Timeline
SENIOR PRODUCT MANAGER
Motherly
03.2020 - Current
OPERATIONS MANAGER
Motherly
03.2020 - 06.2020
SENIOR IT MANAGER
Lighthouse Information Systems
11.2015 - 02.2020
Project Management: Professional Certificate -
Google
AI Essentials: Professional Certificate -
Google
IBM Product Manager Professional Certificate -
IBM
Google Digital Marketing & E-Commerce: Professional Certificate -
Google
Bachelor's Degree - Business Administration
California State University-Monterey Bay
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