Summary
Overview
Work History
Education
Certification
Skills & Involvement
Timeline
Generic

Kayla Sweet

Milwaukee,WI

Summary

Motivated Consumer Behavior and Data Science student at UW–Madison with experience in product marketing, fundraising, and cross-functional collaboration. Skilled in market research, data analysis, and digital engagement strategies, with proven results in driving consumer insights and community impact. Passionate about leadership in the consumer packaged goods industry and eager to contribute to Heinz’s results driven culture.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Product Marketing Intern

Madison Industries, Broan-NuTone
06.2025 - Current
  • Conducted consumer and competitor analysis across 15+ product lines, producing insights that shaped go-to-market strategies and guided pricing and promotional decisions.
  • Collaborated with product management to update, create, and verify 100+ product data points, improving website accuracy and reducing errors.
  • Analyzed customer insights and recommended messaging optimizations for 50+ product titles, a strategy the team is implementing to strengthen engagement and drive higher conversion rates.
  • Provided recommendations for reporting and analytic tools that improved website optimization and supported strategies to increase customer conversion rates.

Fundraising and Development Intern

Badger Challenge
05.2024 - 09.2024
  • Conducted outreach and managed communications with donors, sponsors, and 3,000+ participants through targeted email campaigns, website design updates, and social media engagement.
  • Assisted in planning and executing Wisconsin’s largest athletic-based cancer research fundraiser, coordinating logistics for run, bike, and walk events.
  • Contributed to raising over $1M for cancer research, surpassing fundraising goals and increasing community participation.
  • Collaborated with cross-functional teams and volunteers to strengthen event operations, enhance participant experience, and expand sponsor relationships.

After School Teacher

Blessed Sacrament
02.2024 - Current
  • Designed and implemented 10+ engaging activities weekly with colleagues to foster creativity, teamwork, and problem-solving among students ages 3–13.
  • Supervised and ensured the safety of up to 30 children daily, maintaining a secure, inclusive, and positive environment that supported both learning and enjoyment.
  • Adapted activities to meet diverse student needs, increasing participation and engagement across age groups.
  • Communicated with parents and staff to provide feedback on student progress, strengthening school–family partnerships.

Mikro Soccer Coach

Milwaukee Kickers Soccer Club
04.2024 - 10.2024
  • Lead coaching sessions for children ages 3-5, up to 15 at a time, focusing on fundamental soccer skills and fostering a positive, fun learning environment.
  • Promote teamwork, sportsmanship, and a love for the game through engaging drills and activities.
  • Effectively communicate with parents to provide feedback and ensure a positive experience for both players and families.

Education

Bachelor of Science - Consumer Behavior and Marketplace Studies, Psychology, International Studies

University of Wisconsin-Madison
Madison, WI
05.2026

Certification

  • Advanced Google Analytics Certification April 2024
  • Crowd Management Certification August 2024

Skills & Involvement

  • Technical: Python, R, Excel, Google Analytics
  • Languages: English (Fluent), Spanish (Intermediate)
  • Community: Badger Challenge fundraiser and runner participant, raised over $500 to support cancer research through race participation.

Timeline

Product Marketing Intern

Madison Industries, Broan-NuTone
06.2025 - Current

Fundraising and Development Intern

Badger Challenge
05.2024 - 09.2024

Mikro Soccer Coach

Milwaukee Kickers Soccer Club
04.2024 - 10.2024

After School Teacher

Blessed Sacrament
02.2024 - Current

Bachelor of Science - Consumer Behavior and Marketplace Studies, Psychology, International Studies

University of Wisconsin-Madison

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Kayla Sweet