Kayla Thirnbeck
Northwood,IA
Summary
Dynamic Revenue Growth Manager with a proven track record at Hormel Foods, adept in pricing strategy and trade promotion optimization. Expert in cross-functional collaboration and data analysis, driving impactful recommendations that enhance margins and align with brand objectives. Recognized for strategic planning and delivering actionable insights that foster long-term growth.
Overview
15
15
years of professional experience
Work History
Revenue Growth Manager
Hormel Foods
10.2022 - 11.2025
- Directed cross-functional teams to deliver pricing and promotional insights for major brands including Skippy and SPAM.
- Collaborated with brand teams to develop long-term growth plans spanning three to five years.
- Executed PPA learnings with sales force, enhancing pricing discipline and promotional effectiveness.
- Influenced pricing and promotional strategies during corporate restructures, securing a trusted role in executive forums.
- Led National Sales Manager and Marketing teams in a pricing initiative addressing market-driven COGS increases for nine brands.
- Developed multiple scenario analyses to inform strategic decision-making.
- Presented actionable recommendations focusing on volume, trade spend, net sales, and gross margin impacts.
- Drove alignment among leadership teams through clear and impactful presentations.
Customer Trade Planner
Hormel Deli
07.2021 - 10.2022
- Managed trade promotion tracking, optimizing budget utilization to fulfill volume plans.
- Coordinated with cross-functional teams to align on project timelines and deliverables.
- Led regular meetings to review project statuses and address potential issues promptly.
- Collaborated with National Category Sales Managers to align regional plans with brand strategies.
- Partnered with Regional Sales Directors to formulate annual customer development and business plans.
- Identified and corrected discrepancies in trade-related event documentation, reducing financial risks.
Strategic Pricing Analyst
Hormel Foods
12.2018 - 07.2021
- Formulated pricing strategies that optimized trade spend and aligned with brand objectives.
- Collaborated with Revenue Growth Managers across multiple brands, including Hormel Chili and Skippy.
- Provided training to Sales Field teams on pricing insights and brand strategies.
- Evaluated business risks associated with price increases, implementing tailored solutions.
- Presented findings on merchandise effectiveness, elasticity, and category price adjustments.
- Monitored progress toward brand and division objectives to ensure alignment.
- Analyzed post-event data to refine pricing strategies and enhance effectiveness.
Claims Clerk / Senior Claims Clerk
Hormel Foods
11.2013 - 12.2018
- Analyzed and validated claim accuracy at corporate level.
- Managed disputes related to duplicate claims and reversals; filed claims with carriers and insurance companies.
- Partnered with Sales Representatives to resolve aged claims and researched pending resale orders.
- Assisted in recruitment and training of new employees while monitoring productivity.
Customer Retention Specialist
State Farm Insurance
01.2011 - 01.2012
- Delivered customer service by resolving client issues and following up on claims.
- Collected payments, processed daily bank deposits, and proactively addressed late payments to improve retention rates.
- Compiled prospect files to generate new business through cold calling and planned follow-ups.
- Identified and maximized sales opportunities while increasing customer retention rates.
Education
MBA - Finance
Columbia Southern University
Orange Beach11.2017
Bachelor of Science - Business Administration: Management
Columbia Southern University
Orange Beach, AL06.2013
Skills
- Revenue growth management
- Pricing strategy
- Trade promotion optimization
- Cross-functional collaboration
- Strategic planning
- Data analysis
- Customer engagement
- Risk assessment and margin management
Volunteer Experience
- Wish Granter, Make-A-Wish Minnesota, March 2017 - Present
- Member, United States Junior Chamber 'Jaycees', October 2021 - Present
Timeline
Revenue Growth Manager
Hormel Foods
10.2022 - 11.2025
Customer Trade Planner
Hormel Deli
07.2021 - 10.2022
Strategic Pricing Analyst
Hormel Foods
12.2018 - 07.2021
Claims Clerk / Senior Claims Clerk
Hormel Foods
11.2013 - 12.2018
Customer Retention Specialist
State Farm Insurance
01.2011 - 01.2012
MBA - Finance
Columbia Southern University
Bachelor of Science - Business Administration: Management
Columbia Southern University