Summary
Overview
Work History
Education
Skills
Certification
Timeline
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KAYLA WILLIAMS

KAYLA WILLIAMS

Senior Copywriter / Digital Content Manager
Toledo,OH

Summary

SENIOR COPYWRITER / DIGITAL CONTENT MANAGER


As a versatile and driven senior copywriter and content manager, I excel in planning, writing, developing, and managing engaging digital content for diverse audiences. Whether collaborating with creative teams or working on individual projects, I am committed to delivering exceptional results that drive engagement, growth, and brand success.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Digital Content Manager

AAA HealthCONNECT
11.2022 - 03.2023
  • Wrote, tracked, and managed original content
  • Curated and managed high-quality visual assets for both website and app platforms by carefully selecting and archiving Getty images
  • Streamlined content production by effectively planning and organizing weekly automated updates to maintain a consistent and engaging user experience
  • Collaborated with the Director of Content to edit and enhance weekly subscriber emails, ensuring timely and effective communication with our audience.

Senior Copywriter

Leesa Sleep
04.2022 - 10.2022
  • Worked with designers on a comprehensive rebrand
  • Wrote for digital advertising campaigns, e-commerce, social media
  • Wrote for major retail partners like Pottery Barn and West Elm
  • Named new products for launch.

Digital Copywriter

Spectrum Brands
07.2021 - 04.2022
  • Worked on digital copywriting projects for big brands like Black+Decker
  • Wrote for digital campaigns and ads, social media, and video scripts
  • Wrote for SEO and e-commerce
  • Created a product and trademark dictionary for references across departments
  • Wrote recipes for the George Foreman grill brand.

Freelance Copywriter

Self-Employed
09.2020 - 07.2021
  • Worked on a variety of projects with a diverse group of clients I acquired (legal offices, construction companies, startups)
  • Wrote both long-form and short-form content for digital (landing pages and e-books)
  • Worked on digital updates for clients
  • Worked on naming new offerings for clients and doing copyright and trademark checks.

Copywriter

Interrupt - A Branding Agency
05.2019 - 09.2020
  • Conceptualized, wrote, and edited a variety of digital and print marketing campaigns for a variety of different companies within the building materials industry
  • Wrote for and worked with major clients, including Owens Corning
  • Managed social media accounts and campaigns for Interrupt internally as well as for clients
  • Worked with the digital team on website copy for landing pages, new websites, and other rebrand and digital projects for clients.

Advertising Copywriter

Midwest Tape / Hoopla Digital
01.2017 - 01.2019
  • Wrote original marketing content for a large variety of different short and long-form digital and physical marketing assets that influence and assist library staff, library cardholders, and internationally known publishers (including Marvel, DC Comics, and HarperCollins)
  • Furthered the sales goals of content via Midwest Tape and its subsidiaries, hoopla digital and Dreamscape publishing.

Digital Marketing Specialist

Midwest Tape / Hoopla Digital
01.2016 - 01.2017
  • Drafted all content for external communications and social networking platforms across three brands (Midwest Tape, hoopla digital, and Dreamscape)
  • Used creative means to plan, organize, and implement a range of social media campaigns
  • Contributed to and regularly updated external social sites: such as Facebook, Twitter, Instagram, YouTube, and other community sites
  • Maintained up-to-date information on all new and developing social media trends, tools, and applications
  • Monitored effective benchmarks for measuring the impact of social media programs and reported on effectiveness of campaigns to maximize results.

Marketing Assistant/Proofreader

Midwest Tape / Hoopla Digital
01.2015 - 01.2016
  • Marketed content across multiple formats
  • Edited, revised, and wrote marketing copy for audiobook and DVD covers, from in-house Dreamscape titles as well as external titles from bigger publishers, including Random House and Harlequin.

Education

Bachelor of Arts - History

Oberlin College
Oberlin, OH
09.1994 - 05.1998

Master of Arts - Creative Writing

Antioch University Los Angeles
Culver City, CA
12.2001 - 12.2003

Skills

MS Office Suite Salesforce Adobe Workfront SharePoint Brightpod Workamajig Basecamp Mondaycom

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Certification

Digital Content Management | Copywriting | Project Management | Landing Page Creation | Product Naming | Social Media | Brand Strategy

Timeline

Digital Content Manager

AAA HealthCONNECT
11.2022 - 03.2023

Senior Copywriter

Leesa Sleep
04.2022 - 10.2022

Digital Copywriter

Spectrum Brands
07.2021 - 04.2022

Freelance Copywriter

Self-Employed
09.2020 - 07.2021

Copywriter

Interrupt - A Branding Agency
05.2019 - 09.2020

Advertising Copywriter

Midwest Tape / Hoopla Digital
01.2017 - 01.2019

Digital Marketing Specialist

Midwest Tape / Hoopla Digital
01.2016 - 01.2017

Marketing Assistant/Proofreader

Midwest Tape / Hoopla Digital
01.2015 - 01.2016

Master of Arts - Creative Writing

Antioch University Los Angeles
12.2001 - 12.2003

Bachelor of Arts - History

Oberlin College
09.1994 - 05.1998

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KAYLA WILLIAMSSenior Copywriter / Digital Content Manager