Summary
Overview
Work History
Education
Skills
Leadership & Involvement
Websites
References
Timeline
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KAYLA WILLIAMS

Oak Creek,WI

Summary

Creative marketing professional with a background in television news production, eager to grow my skills in marketing, public relations, and project management. Passionate about storytelling, building connections, and creating meaningful work that makes an impact.

Overview

6
6
years of professional experience

Work History

Marketing Coordinator

WRTP| BIG STEP
Oak Creek, WI
02.2025 - Current
  • Increased engagement and visibility of programs through management of social media strategy and daily content across platforms.
  • Designed digital and print marketing materials, including graphics, flyers, and newsletters, to enhance outreach and fundraising efforts.
  • Ensured consistent branding and messaging for workforce development initiatives through collaboration with internal departments and external partners.
  • Updated organizational website to improve user experience and facilitate access to essential information.
  • Launched internal intranet site to enhance communication and accessibility of staff resources.
  • Developed storyboard for documentary celebrating 50th anniversary of BIG STEP, shaping visual narrative and historical timeline.

Content & Digital Marketing Coordinator

St. Thomas More High School
07.2022 - 02.2025
  • Wrote and produced video content for social media platforms that aligned with marketing campaign strategies
  • Assisted Marketing Director with creation and production of marketing and promotional materials for both digital and print mediums
  • Collaborated with the Marketing Director to create, design, and launch a new school website.
  • Responsible for social media and website management.
  • Created reports on Facebook, Instagram, and LinkedIn. Collected data to assist the advancement department and adjusted social media strategies based on analytics.

Leasing Consultant

Monarch Investment and Management Group
06.2020 - 07.2022
  • Responsible for daily marketing efforts through Craigslist, Facebook, and/or other outreach.
  • Assist in contributions to the monthly marketing calendar and write proposals for resident engagement.
  • Responsible for meeting weekly leasing sales goals and addressing customer service needs throughout the property.

Leasing and Marketing Manager

Student Quarters
07.2021 - 08.2021
  • Assist with developing annual Marketing Plans and Marketing Budgets.
  • Implemented and executed all marketing efforts including creating and maintaining monthly marketing calendar, social media communication, and community outreach efforts.
  • Trained on-site staff in all areas of leasing/marketing as well as customer service.
  • Supervised the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions.

Multimedia Journalist and Segment Producer

Michiana Public Broadcasting/ WNIT (PBS)
12.2018 - 12.2019
  • Responsible for researching and pitching stories to executives to prepare for the weekly show Education Counts Michiana.
  • Scheduling shoots with clients to be featured on programming.
  • Responsible for reporting, shooting, editing, and producing weekly content to air on television and online platforms.
  • Managed Social Media platforms to increase audience members and share content.

Education

Bachelors Of Science - Journalism

Illinois State University
12.2018

Skills

  • Property management software and CRM
  • Spreadsheet proficiency
  • Graphic design tools
  • Video editing software
  • Microsoft Office Suite
  • Social media management
  • Document collaboration
  • Professional videography and broadcasting
  • Adobe Creative Suite
  • Canva
  • Website management
  • Project management
  • Digital marketing
  • CRM management
  • Social media marketing
  • Adobe creative suite

Leadership & Involvement

  • Nominated for Peak Mindset Award — recognized for prioritizing team success over individual goals
  • Public Speaker — Students Today Leaders Forever (STLF) national events
  • Guest Lecturer — University of Notre Dame
  • Assistant Theater Director — St. Thomas More High School
  • Content Creator — created and managed short-form digital content across social platforms

References

References available upon request.

Timeline

Marketing Coordinator

WRTP| BIG STEP
02.2025 - Current

Content & Digital Marketing Coordinator

St. Thomas More High School
07.2022 - 02.2025

Leasing and Marketing Manager

Student Quarters
07.2021 - 08.2021

Leasing Consultant

Monarch Investment and Management Group
06.2020 - 07.2022

Multimedia Journalist and Segment Producer

Michiana Public Broadcasting/ WNIT (PBS)
12.2018 - 12.2019

Bachelors Of Science - Journalism

Illinois State University

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