Kayla Wray
Summary
Creative and detail-oriented student with a strong interest in social media content creation and digital marketing. Skilled in developing engaging posts, understanding platform trends, and analyzing audience engagement. Experienced in creating visually appealing and relatable content tailored to target audiences. Eager to contribute fresh ideas, stay ahead of trends, and support brand growth through innovative and strategic social media efforts.
Overview
3
3
years of professional experience
Work History
Social Media Content Creator
Siena University
Loudonville, New York
09.2025 - Current
- Developed engaging content for social media platforms and audience interaction.
- Analyzed engagement metrics to refine content strategy and improve audience targeting.
- Produced multimedia content, including graphics and videos, to enrich online presence.
- Conducted research on emerging trends in social media to keep content relevant and innovative.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed social media calendars to optimize content delivery and engagement.
- Researched current trends to create relevant and timely posts for followers.
- Developed content strategy to increase social media followers and engagement.
Experience Team Member
Siena University
Loudonville
09.2023 - Current
- Answered emails to process requests,
- Assisted my boss with tasks around the office
- Organized office
- Assisted my boss in decision-making
- Assisted in organizing campus events and activities for the university community.
Front Desk Associate
Planet Fitness Gym
Clifton Park, New York
06.2024 - 01.2026
- Greeted members and guests, ensuring a welcoming environment.
- Managed front desk operations, including member check-ins and account inquiries.
- Provided information on gym services, programs, and membership options to prospective members.
- Assisted in maintaining cleanliness and organization of front desk area and lobby.
- Cleaned equipment and gym floors.
- Handled member concerns professionally, resolving issues to enhance satisfaction.
- Processed payments and membership renewals accurately and efficiently.
- Handled high-pressure situations calmly
- Worked with tanning and red light therapy equipment
- Handled products sales
Education
Communications in Marketing
Siena University
04.2026
High School Diploma -
Shenendehowa
Communications in Marketing
Siena University
Skills
- Problem-solving skills
- Customer service
- Attention to detail
- Data entry
- Team collaboration
- Appointment scheduling
- Verbal and written communication
- Sensitive information handling
- Content creation
- Social media strategy
- Time management
- Content scheduling
- Social media posting
Education and Training
true
Timeline
Social Media Content Creator
Siena University
09.2025 - Current
Front Desk Associate
Planet Fitness Gym
06.2024 - 01.2026
Experience Team Member
Siena University
09.2023 - Current
Communications in Marketing
Siena University
High School Diploma -
Shenendehowa
Communications in Marketing
Siena University