Dynamic marketing professional with a proven track record at Techtronic Industries, excelling in content creation and cross-functional collaboration. Skilled in managing social media campaigns and leveraging analytics to enhance engagement. Recognized for attention to detail and adaptability, driving impactful brand storytelling across digital platforms.
Curate and maintain a contact list of local contractors, and manage localized email outreach for events and promotions using CRM.
Collaborate with marketing teams to align in-store promotions with brand messaging across digital channels.
Capture and share photo and video content from field activations, showcasing storytelling skills for social use.
Created content for social media, email campaigns, and the company website to promote events, products, and brand storytelling.
Captured and edited original photo and video content; monitored performance analytics to optimize engagement.
Partnered with sales and event teams to launch integrated digital campaigns aligned with business goals.
Managed social media strategy and content across platforms to promote brand awareness, and drive engagement.
Scripted television and radio advertisements; created copy for newspaper and magazine campaigns.
Ensured cohesive messaging across digital and traditional marketing channels.