Summary
Overview
Work History
Education
Skills
Timeline
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Kayla Young

Raleigh,NC

Summary

Dynamic marketing professional with a proven track record at Techtronic Industries, excelling in content creation and cross-functional collaboration. Skilled in managing social media campaigns and leveraging analytics to enhance engagement. Recognized for attention to detail and adaptability, driving impactful brand storytelling across digital platforms.

Overview

8
8
years of professional experience

Work History

Field Sales and Marketing Representative

Techtronic Industries - TTI
Raleigh, NC
11.2021 - Current

Curate and maintain a contact list of local contractors, and manage localized email outreach for events and promotions using CRM.

Collaborate with marketing teams to align in-store promotions with brand messaging across digital channels.

Capture and share photo and video content from field activations, showcasing storytelling skills for social use.

Marketing and Communications Coordinator

Childress Vineyards
Lexington, NC
08.2019 - 11.2021

Created content for social media, email campaigns, and the company website to promote events, products, and brand storytelling.

Captured and edited original photo and video content; monitored performance analytics to optimize engagement.

Partnered with sales and event teams to launch integrated digital campaigns aligned with business goals.

Marketing Manager

Carolina Home Furniture
Greensboro, NC
04.2017 - 08.2019

Managed social media strategy and content across platforms to promote brand awareness, and drive engagement.

Scripted television and radio advertisements; created copy for newspaper and magazine campaigns.

Ensured cohesive messaging across digital and traditional marketing channels.

Education

Bachelor of Science - Marketing

University of North Carolina At Greensboro
Greensboro, NC
05-2021

Skills

  • Content creation
  • Platform management
  • Reputation management
  • Social media campaigns
  • Customer Relationship Management
  • Google Analytics
  • MailChimp
  • Canva

Timeline

Field Sales and Marketing Representative

Techtronic Industries - TTI
11.2021 - Current

Marketing and Communications Coordinator

Childress Vineyards
08.2019 - 11.2021

Marketing Manager

Carolina Home Furniture
04.2017 - 08.2019

Bachelor of Science - Marketing

University of North Carolina At Greensboro
Kayla Young