Kayla Oderah
Ann Arbor
Summary
Dynamic administrator and content writer with proven track record of providing exceptional communications, social media management, and organizational support in artistic environments. Offering a keen attention to detail and strong correspondence abilities for producing engaging content and event support.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
Melodia Women's Choir NYC
09.2023 - Current
- Increased user engagement by creating compelling social media content tailored to various platforms.
- Developed email marketing campaigns for increased customer retention and lead generation.
- Boosted brand visibility by developing and executing targeted marketing via press releases, posting to online news outlets.
Marketing and Communications Associate
Ann Arbor SPARK
01.2021 - 08.2022
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, blogs, and press releases.
- Advised over 20 tech startup clients on effective marketing tactics for growth. Supported that growth through written content development which includes website/ad copy, messaging handouts, case studies, PR plans and social media content calendars.
- Managed social media, generating interest for existing and upcoming events and services through Instagram reels and creative posts.
Community Engagement Intern
Boston Lyric Opera
06.2014 - 08.2014
- Oversaw the implementation of new marketing materials for BLO's performance at the Tanglewood Music Festival.
- Organized travel arrangements/housing for visiting opera lecturers.
- Managed volunteers for performances with the Landmarks Orchestra and Boston Public Library.
- Contributed to the development of a new logic model for BLO community engagement.
Arts Administration Intern
Lyric Theatre and Cultural Arts Center
06.2013 - 08.2013
- Contributed to the planning and marketing of summer events.
- Assisted in the drafting of artist contracts for commissioned performers.
- Consolidated volunteer contacts to update personnel catalogue.
Arts Administration Intern
University of Kentucky Opera Theatre
06.2013 - 08.2013
- Managed the set-up of promotional materials at 'A Grand Night for Singing' summer performance series.
- Spearheaded an outreach initiative to increase local and regional school attendance at UKOT productions.
- Promoted the 2013-2014 performance season through grassroots marketing.
Intern
FRANK Gallery, Franklin Street Arts Collective
10.2012 - 04.2013
- Coordinated and publicized a multi-night performance series for the Gallery's exhibit entitled, 'Blues'
- Directed marketing efforts though social media outlets and cultivated stronger connections between FRANK and the UNC community by transforming student engagement at FRANK.
- Leveraged artistic contacts to appoint music groups and creative acts for FRANK events.
Social Media and Communications Intern
Kidzu Children's Museum
09.2012 - 03.2013
- Modernized social media initiatives and expanded social media presence; Created a comprehensive YouTube Channel.
- Promoted weekly programming through photography and event reviews.
- Maintained communications with local and regional media outlets.
Education
Masters of Music - Vocal Performance
University Of Michigan - Ann Arbor
2017
Bachelor of Music - Vocal Performance
University Of North Carolina - Chapel Hill
2015
Study Abroad
University of Cape Town
Cape Town, South Africa 2014
Skills
- Blogging & Writing Reports
- Project Coordination
- Client Relations
- Evaluation of Marketing/Ad Campaigns (Google, FB, LinkedIn)
- Social Media Oversight
- Interviewing skill
Websites
Artist Website: kaylaoderah.com
Creative Blog: divaredefined.com
Certification
- Google Fundamentals of Digital Marketing- GA, 2020
Tech Platform Expertise
- Wordpress
- Google Suite & Microsoft Office Suite proficiency
- CRM’s: Salesforce & Hubspot
- Asana
- Slack
- Social Platforms (FB, Twitter, Instagram, TikTok, LinkedIn)
Timeline
Digital Marketing Associate
Melodia Women's Choir NYC
09.2023 - Current
Marketing and Communications Associate
Ann Arbor SPARK
01.2021 - 08.2022
Community Engagement Intern
Boston Lyric Opera
06.2014 - 08.2014
Arts Administration Intern
Lyric Theatre and Cultural Arts Center
06.2013 - 08.2013
Arts Administration Intern
University of Kentucky Opera Theatre
06.2013 - 08.2013
Intern
FRANK Gallery, Franklin Street Arts Collective
10.2012 - 04.2013
Social Media and Communications Intern
Kidzu Children's Museum
09.2012 - 03.2013
Masters of Music - Vocal Performance
University Of Michigan - Ann Arbor
Bachelor of Music - Vocal Performance
University Of North Carolina - Chapel Hill
Study Abroad
University of Cape Town
- Google Fundamentals of Digital Marketing- GA, 2020
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