Kaylah Rhames
New York
Summary
Detail-oriented merchandising professional aiming to leverage 8 years of developing effective visual displays to bring value to Visual Merchandiser role. Strong passion for utilizing consumer behavior expertise and knowledge of color theory to create captivating visual displays.
Overview
7
7
years of professional experience
Work History
VISUAL MERCHANDISER / ASSISTANT
Zara
07.2023 - 04.2024
- Managed markdowns efficiently, clearing out old inventory while preserving profit margins through strategic pricing strategies
- Changed and adjusted displays for new product launches, seasonal changes and different themes
- Monitored competitors' activities related to visual merchandising; identified opportunities to differentiate company's offering
- Collaborated with assistant merchandisers to draft, design and develop new projects and display ideas and presented results to managers.
VISUAL MERCHANDISING MANAGER / ASSISTANT
WARNER BROS DISCOVERY
04.2021 - 06.2023
- Analyze sales data and performance to identify trends, opportunities, and areas for improvement
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities
- Answered customer questions, calls, emails etc, regarding store merchandise, department information, and pricing
- Created detailed reports on product performance through analysis of data gathered from visual presentations
- Monitored inventory levels closely to reduce overstock situations, resulting in reduced markdowns and improved profit margins.
ASSISTANT MERCHANT MANAGER
J. CREW
05.2019 - 12.2021
- Generated cost savings by identifying opportunities for bulk purchases or alternative suppliers
- Utilized metrics and kpi's to identify sales opportunities and maximize profits
- Process shipment and ensure flow of new goods and replenishment to sales floor
- Supported store operations by maintaining accurate records of product information, pricing updates, and shipment schedules.
VISUAL MERCHANDISING MANAGER
H&M Hennes & Mauritz
09.2017 - 04.2019
- Executed planogram, pricing, and signage updates, fostering exceptional customer experiences
- Collaborating with buying and marketing team to create sales, forecast, and order schedules
- Focus on designing displays, stands, panels, for exhibitions and other events
- Developed merchandise plans to purchase various highly sought-after items to increase sales
- Participated in regular store audits for compliance with merchandising standards, leading to improved visual appeal and customer satisfaction.
Skills
- Planogram Execution
- Team Management
- Attention to Detail
- Training and Development
- Proficiency in MS OfficeExcel,PowerPoint
- Complex Problem-Solving
- Organization and Time Management
- Motivational Leadership
Timeline
VISUAL MERCHANDISER / ASSISTANT
Zara
07.2023 - 04.2024
VISUAL MERCHANDISING MANAGER / ASSISTANT
WARNER BROS DISCOVERY
04.2021 - 06.2023
ASSISTANT MERCHANT MANAGER
J. CREW
05.2019 - 12.2021
VISUAL MERCHANDISING MANAGER
H&M Hennes & Mauritz
09.2017 - 04.2019
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