KAYLAH SANTOS

• Conduct thorough research and employ diverse strategies, including cold calls, emails, and social approaches, to identify and cultivate new leads
• Develop a robust sales pipeline through effective qualification of prospects
• Proactively explore and capitalize on new business opportunities within the market
• Schedule appointments for the new business sales team, drive webinar participation, and facilitate sample/trial distributions
• Collaborate closely with sales and marketing departments to design and execute targeted outreach campaigns, providing critical feedback on their success.
• Developed strong relationships with key industry partners for mutually beneficial collaborations.
• Increased client base by identifying potential customers and initiating strategic outreach.

• Championed direct client engagement as the primary contact and trusted advisor for Small to Medium Businesses, with a specialized focus on cultivating relationships with high-value outbound accounts.
• Drove impactful initiatives by proactively initiating, qualifying, and nurturing relationships with over 150 early-stage high-value advertisers. Leveraged sophisticated CRM/B2B tools, including Salesforce, LinkedIn Sales Navigator, and Outreach, resulting in exceeding YTD revenue targets by over $600K.
• Collaborated seamlessly with Sales Leaders and Marketing Managers to devise and execute strategies, fostering client growth and aligning their needs with platform capabilities. Acted as a dedicated advocate for clients, strategically introducing and promoting new product offerings to address their evolving needs.
• Facilitated a seamless onboarding experience for clients, actively guiding them through the process and ensuring their continual progress. Conducted interactive conversations and presentations, showcasing the value proposition of new features and products, while tailoring discussions to address client-specific requirements.
• Continually engaged with clients, offering ongoing support, and providing insights into the latest product enhancements to drive maximum value and sustained growth."
• Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.

Restarted in September, am currently freelancing

• Directed and optimized client presence across Facebook, Instagram, and TikTok platforms, overseeing strategic management and enhancement.
• Strategically formulated and executed comprehensive social media strategies, steering content creation, and precise scheduling to align with brand objectives.
• Proactively engaged with inbound social media traffic and actively pursued prospective clients, fostering robust brand visibility and outreach.
• Produced detailed monthly analytical reports utilizing advanced social media analytics, providing critical insights to monitor and drive growth trends effectively.
• Aligned and implemented customized social media strategies tailored to specific business objectives, ensuring a cohesive and impactful online presence.
• Proficiently curated, edited, and published compelling daily content across diverse platforms, encompassing a range of mediums such as text, visuals, and video formats.
• Remained at the forefront of evolving social media trends, emerging technologies, and cutting-edge design applications, continuously enhancing strategies for optimized engagement and impact.

• Directed digital content creation across four distinct brands, leveraging data analysis to evaluate campaign efficacy and drive optimization.
• Engaged proactively with followers and potential customers through direct messaging, fostering meaningful connections and expanding outreach.
• Led the production of compelling social and video content across multiple locations, orchestrating seamless collaboration with on-site teams to ensure brand consistency.
• Developed and honed weekly brand-specific email campaigns, refining strategies in close collaboration with the sales team to maximize lead generation and conversion rates.
• Increased website traffic by consistently producing high-quality, SEO-optimized content.

• Managed the university's social media platforms, maintaining a consistent flow of current, informative, and captivating content that aligned seamlessly with campus events and developments.
• Collaborated cross-functionally to craft compelling social and video content, ensuring strict adherence to brand guidelines and communication strategies.
• Led research initiatives to discern and implement industry-leading digital media and communication strategies, enhancing brand visibility and promotion.
• Pioneered innovative content in line with the UTC brand and established strategy, capitalizing on emerging trends and audience preferences to drive engagement and resonance.
• Enhanced online presence with innovative marketing strategies tailored to specific target audiences.