Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kaylee Bailey

Artesia

Summary

Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Overview

3
3
years of professional experience

Work History

Marketing and Social Media Coordinator

Snap Fitness 24/7
Portales
11.2022 - 05.2025
  • Developed logic for scalable ad-serving platform.
  • Served as Social Media Manager and Creative Director, driving brand engagement.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Utilized analytics tools to track performance metrics and adjust strategies accordingly.
  • Planned advertising campaigns for online, print and other mediums.

Editor-in-Chief

Eastern New Mexico University
Portales
08.2022 - 12.2024
  • Developed story or content ideas, considering reader or audience appeal.
  • Coordinated with designers to create visually appealing layouts for articles or publications.
  • Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
  • Provided guidance on writing style, grammar, punctuation, spelling, usage and other aspects of copywriting.
  • Held weekly editorial meetings to generate publication ideas and review staff recommendations.
  • Consulted with management and editorial staff regarding placement and story development.
  • Oversaw the production process from start to finish including proofreading, printing and distribution.

Education

Bachelor of Arts - Communications

Eastern New Mexico University
Portales, NM
05-2025

Skills

  • Social media management
  • Content creation
  • Marketing strategy
  • Data analysis
  • Brand development
  • Audience engagement
  • Team collaboration
  • Editorial oversight
  • Public relations
  • Creative thinking
  • Problem-solving
  • Reliability
  • Press release writing

Accomplishments

  • Graduated Magna Cum Laude from Eastern New Mexico University.
  • Was chosen to give a speech at the Honors Convocation for College Graduation.

Timeline

Marketing and Social Media Coordinator

Snap Fitness 24/7
11.2022 - 05.2025

Editor-in-Chief

Eastern New Mexico University
08.2022 - 12.2024

Bachelor of Arts - Communications

Eastern New Mexico University

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