Kaylee Rawlins
Modesto,CA
Summary
Dynamic marketing and communications professional with a proven track record. Expert in social media strategy and public speaking, I excel in content creation and community building, leveraging both hard and soft skills to drive awareness and foster meaningful conversations. Skillful editor and journalist with a passion for writing.
Overview
5
5
years of professional experience
Work History
Ambassador
Hassl
01.2025 - Current
- Article Writing: Writing detailed, insightful articles that capture HASSL’s vision, spark conversation, and drive awareness. I have created over 20 articles in the span of one month.
- Community Engagement: Building an online community by interacting with followers and encouraging others to join the cause.
- Social Media Strategy: Plan and execute dynamic social media campaigns to raise awareness and foster engagement.
- Advocacy: Actively using my platform to inspire others to get involved and promote HASSL’s values.
- Social Media Management: Help monitor and engage as an Admin on the company's LinkedIn.
- Content Creation: Produce engaging content such as TikToks, Reels, and articles, all designed to promote HASSL’s mission and initiatives. Alone, I have accumulated nearly 50k views on Reels and 165k on TikTok.
Social Media Content Creator
Live Nation
01.2024 - 12.2024
- Managed competing deadlines with efficiency.
- Self-motivated, with a strong sense of personal responsibility.
- Managed a variety of technical equipment used in performances.
- Developed video and digital concepts and themes to engage audience members.
- Used social media to promote events and build an audience.
- Utilized improvisation techniques to enhance videos.
Content Creator and Marketing Intern
SEEN
09.2023 - 09.2024
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Coached other content creators to develop individual skills and fill gaps in group performance.
- Implemented creative techniques to create unique performances.
- Used social media to promote events and build an audience.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Assisted in creating written, video, and image content for marketing channels.
Content Creator and Intern Writer
Saturday Night Live
08.2023 - 05.2024
- Assembled reports and presentations to share insights and recommendations.
- Established and managed relationships with external data providers and research vendors.
- Used various market research tools and techniques to gather, analyze, and interpret data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created, curated, and managed published content for feeds and stories across social media channels.
- Formulated high-quality written advertisements and visual content for social media campaigns.
Lead Marketing and Social Media Executive
Project Patriarchy
03.2022 - 09.2023
- Oversaw all media platforms and verified all public posts.
- Increased engagement activity by 430% in under four months.
- Tripled Project Patriarchy’s follower count in four months.
- Managed company website and updated images and information when necessary.
- Lead communicator between the company and celebrity guests, scheduling a time and meeting place.
- Lead the marketing team in tracking viewer behavior.
Lead Journalist and Editor
Project Patriarchy
08.2020 - 09.2023
- Planned, coordinated, and revised material on 100+ blog posts regarding current event articles promptly.
- Attentively fact-checked each article containing statistics, quotes, etc.
- Encouraged writer personal refinement in articles.
- Implemented MLA, APA, or Chicago format in each post and article.
- Managed 35 writers and gave research tips for each topic.
Congressional Intern
Congressman Josh Harder's State Office
06.2022 - 08.2023
- Analyzed problems, identified solutions, and made decisions.
- Greeted and welcomed constituents and guests at the office, offering immediate assistance and liaising between upper office staff and the general public.
- Thoroughly researched issues and legislation.
- Performed administrative duties such as answering phones, distributing mail, and updating databases.
- Completed research, compiled data, updated spreadsheets, and produced reports.
- Prioritized tasks to complete on time or ahead of schedule.
- Assisted staff with special projects and communications.
- Cataloged newspaper articles and scanned them into computer systems.
Education
Bachelor of Arts - Communications And Journalism
New York University
New York, NY06-2025
Associate of Arts - Communication And Media Studies
Modesto Junior College
Modesto, CA05-2023
Skills
- Communications
- Public Relations
- Public Speaking
- Marketing
- Journalism
- Social Media
Languages
English
Native or Bilingual
Hawaiian
Native or Bilingual
ASL
Full Professional
Italian
Professional Working
Timeline
Ambassador
Hassl
01.2025 - Current
Social Media Content Creator
Live Nation
01.2024 - 12.2024
Content Creator and Marketing Intern
SEEN
09.2023 - 09.2024
Content Creator and Intern Writer
Saturday Night Live
08.2023 - 05.2024
Congressional Intern
Congressman Josh Harder's State Office
06.2022 - 08.2023
Lead Marketing and Social Media Executive
Project Patriarchy
03.2022 - 09.2023
Lead Journalist and Editor
Project Patriarchy
08.2020 - 09.2023
Bachelor of Arts - Communications And Journalism
New York University
Associate of Arts - Communication And Media Studies
Modesto Junior College
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