Kaylee Atchley
Ft. Worth,TX
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in marketing and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Self Employed
01.2018 - Current
- Develop marketing content such as promotional materials and advertisements for social media.
- Collaborated with sales teams to create targeted marketing collateral that improved customer engagement and conversion rates.
- Curate content from artists, content pages, like minded pages, etc. to cross promote.
- Increase customer engagement through social media.
- Engage online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Analyze and report social media and online marketing campaign results
- Collaborated with clients to understand their design needs and develop creative solutions
- Created visually appealing designs for marketing collaterals, including brochures, flyers, and posters
- Produced engaging social media graphics and content to increase brand visibility and engagement
- Developed and executed comprehensive product marketing strategies to enhance brand presence and market share.
Packaging & Graphic Designer
STNR Creations
01.2020 - 2025
- Create visually compelling and effective packaging designs for a range of products, ensuring that the designs enhance shelf visibility and communicate key product features.
- Stay updated on industry trends and incorporate innovative design elements to maintain a competitive edge in the market.
- Developed strong relationships & work closely with printers and manufacturers to ensure the accurate and high-quality execution of packaging designs.
- Designed innovative branding materials, enhancing visual identity for diverse clients.
- Collaborated with cross-functional teams to develop cohesive marketing campaigns.
- Utilized Adobe Creative Suite to produce high-quality graphics and layouts.
- Managed multiple projects simultaneously, ensuring timely delivery and client satisfaction.
- Streamlined design processes, improving efficiency and reducing turnaround times.
Marketing Director & Product Development
STNR Creations
01.2020 - 2025
- Lead a team of marketing professionals in developing and executing comprehensive marketing strategies to drive brand awareness and achieve revenue goals.
- Implemented successful digital marketing campaigns resulting in a 30% increase in online sales within the first quarter.
- Managed product lifecycle processes, from ideation to launch, ensuring timely delivery of key milestones.
- Fostered relationships with external partners for co-marketing initiatives, enhancing brand visibility across multiple channels.
- Oversaw market research initiatives to identify emerging trends, customer needs, and competitive landscape, providing valuable insights for strategic decision-making.
- Developed and maintained relationships with key stakeholders, vendors, and external partners to support marketing initiatives.
- Oversaw our $75-125k monthly budget for print/digital collateral, events, trade shows, promotions, branding initiatives, partnerships, and paid media.
- Wrote press releases, newsletter articles, and email copy
- Worked with leading industry advertisers on multiple campaigns & marketing opportunities. (i.e. High Times Magazine, Leafly.com, CHAMPS Trade Shows, etc.) and negotiated terms/prices.
- In charge of all trade show coordinations + booth designs.
- Worked with my team do to an entire re-brand, resulting in a 140% increase in sales during the first full month of relaunch.
- Established company’s social media presence across Pinterest, Facebook and Instagram - despite being in an industry that can not do many paid advertisements on those specific platforms.
- Collaborated with cross-functional team including marketing and production to bring innovative products to market while adhering to regulations.
- Conducted market research to identify trends in the market to stay on the forefront of new products and ensuring they have a successful launch.
White Label & Product Development Director
Greenbridge LLC.
01.2018 - 01.2020
- Spearheaded the development of custom CBD/Hemp formulations for a diverse portfolio of clients including tinctures, edibles, topical's & vape products.
- Guided Clients through the creation and launch of CBD and alternative cannabinoid brands from ideation to launch, advising on product selection, cannabinoid concentrations, unique ingredients & branding/design
- Created & implemented Standard Operating Procedures (SOPs) for lab operations adhering to the GMP certification requirements.
- Built strong relationships with both clients & vendors through clear communication, expertise & personalized support.
- Managed multiple product launches aligning with market trends & ensuring regulatory restrictions are followed.
Manager, Sales and Customer Support
Metroplex Vapor & Hemp Bar
2015 - 2018
- Led sales initiatives to enhance customer engagement and satisfaction.
- Developed training programs for staff to improve product knowledge and service quality.
- Streamlined customer support processes, increasing response time and issue resolution efficiency.
- Collaborated with cross-functional teams to align sales strategies with customer needs and market trends.
- Oversaw daily operations, ensuring optimal store performance and customer satisfaction.
- Developed and implemented effective merchandising strategies to maximize product visibility.
- Coordinated promotional campaigns to enhance brand awareness and increase foot traffic.
- Managed scheduling, optimizing staff coverage during peak shopping periods.
- Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
Education
James Madison University
01-2015
Skills
- Packaging Design
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Branding and Identity
- Print Production and Prepress
- Concept Development
- Attention to Detail
- Communication and Collaboration
- Marketing Strategies
- Brand Development & Management
- Community Growth
- Customer relationship management
- Creative direction
Timeline
Packaging & Graphic Designer
STNR Creations
01.2020 - 2025
Marketing Director & Product Development
STNR Creations
01.2020 - 2025
Marketing Manager
Self Employed
01.2018 - Current
White Label & Product Development Director
Greenbridge LLC.
01.2018 - 01.2020
Manager, Sales and Customer Support
Metroplex Vapor & Hemp Bar
2015 - 2018
James Madison University
HOBBIES
Music, Cooking, Travel
Specialties
Marketing Specialist, Graphic Designer & Customer Relations