Kayleigh Aiello
Port Jeff Station,NY
Summary
Skilled Marketing Coordinator driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 4 years of marketing experience to take on this dynamic new role.
Overview
6
6
years of professional experience
Work History
Marketing Associate
Northwell Health
02.2022 - Current
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Optimized target audience engagement through tailored marketing strategies.
- Enhanced social media presence with creative content and effective targeting.
- Collaborated with recruitment team to drive revenue growth, implementing data-driven marketing tactics.
- Management of 180+ promoted job postings on LinkedIn from January – June.
- Managed 35+ niche site job postings between talent acquisition recruitment and executive search teams.
- Assists in the management of ongoing system-wide, multi-lingual home health aide campaign; garnering 144 new candidate leads and 9,610 media clicks.
- Created over 20+ event/campaign flyers (including multi-lingual counterpart flyers).
- Responsible for 60+ social media content postings (inclusive of event graphics/blog features/storytelling featurettes/etc. across multiple platforms).
- Creating a 6-month analysis for LinkedIn job posting in 2023 to see if there are any shifts in the types of candidates who are applying to the promoted jobs she manages.
- Assisted in research and submissions for talent acquisition marketing awards.
- Streamlined processes to improve efficiency in the marketing department, reducing turnaround times for deliverables.
- Coordinated successful events, increasing brand exposure and generating new business leads.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Collaborated on content creation for company blog, driving organic traffic and boosting search engine rankings.
- Assisted in budget management, maximizing ROI on marketing initiatives.
Marketing Coordinator
AFA Protective Systems Inc.
02.2020 - 02.2022
- Managed 100 leads per day increasing sales by 20%
- Supported marketing executives with a complete rebranding, consistently taking initiative to increase productivity and knowledge.
- Marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training, and e-mail blasts
- Coordinated creation and deployment of marketing collateral
- Boosted brand awareness with target customer demographics with social, print, and email campaigns
- Consulted with product development teams to enhance products based on customer data
- Coordinated resources to craft marketing plans for various projects including product launches and events
- Developed fresh, crisp content to diversify current promotional options
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters
- Tracked and reported on marketing campaign responses
- Planned and executed internal and external marketing events.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Conducted daily updates to social media profiles to boost company online presence.
Marketing Assistant
Sheralven Enterprises Ltd
03.2018 - 02.2020
- Created professional business correspondence, spreadsheets and presentations
- Coordinated and participated in promotional activities
- Proofed and approved production and printing drafts of promotional materials
- Planned and instituted social media marketing plan
- Coordinated art and graphics creation for effective merchandising
- Edited, toned, captioned and uploaded photographs
- Photographed high-quality images for Internet distribution
- Shot photographs in controlled lab, field and remote environments
Education
Bachelor of Arts - Communications and Journalism
St. Joseph's College
PatchogueBachelors of Arts - Communications & Media Studies
SUNY Cobleskill
CobleskillSkills
- Talemetry
- Mondaycom
- Trello
- SmashFly
- Canva
- InEvent
- Photoshop
- Asana
- Outlook
- SharePoint
- Excel
- Final Cut Pro
- WordPress
- Constant Contact
- MailChimp
- Klaviyo
- Microsoft Word
- PowerPoint
- Yext
- Google My Business
Timeline
Marketing Associate
Northwell Health
02.2022 - Current
Marketing Coordinator
AFA Protective Systems Inc.
02.2020 - 02.2022
Marketing Assistant
Sheralven Enterprises Ltd
03.2018 - 02.2020
Bachelor of Arts - Communications and Journalism
St. Joseph's College
Bachelors of Arts - Communications & Media Studies
SUNY Cobleskill
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