Kayleigh Kannady

Progressive leadership roles since 2015 at BMC

• Own global demand strategy and pipeline outcomes, translating revenue goals into measurable plans, forecasts, and operating metrics across regions and segments
• Lead ABM, field & event marketing, integrated campaigns, paid media, and digital demand, driving net-new pipeline and accelerating enterprise deal velocity
• Trusted partner to Sales leadership, ensuring pipeline coverage, forecast credibility, and tight GTM alignment
• Architected a global ABM framework aligning Demand, Field, and Sales with clear ownership, measurement, and accountability
• Partner closely with RevOps to define attribution models, performance dashboards, and inspection cadences; optimize spend based on ROI and revenue impact
• Built and scaled a global demand organization (10+ direct reports), clarifying priorities, success metrics, and career paths
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Reduced waste and pursued revenue development strategies to keep marketing aligned with sales and profit targets.
• Consistently exceeded marketing-sourced pipeline targets, including achieving 122% of plan and increasing marketing-sourced pipeline contribution from 11% to 35%
  Progressed a single 30M new logo + expansion opportunity to Closed-Won with regional briefing program in 3 months | Overall progressed 65% of open opportunities included in the regional briefing program to closed-won within 9 months

• Founded and scaled Kayleigh Kannady Photography, a lifestyle photography business focused on capturing authentic family moments. Lead all aspects of the business, including brand development, marketing strategy, client acquisition, pricing, and financial management, driving sustained growth and a strong local reputation.

• Executed global B2B marketing programs spanning digital, web, and events
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Developed and executed marketing plans for trade shows and other events to increase brand awareness.
• Developed and led global partner marketing programs for Atos in support of the Olympic Games, collaborating closely with the International Olympic Committee (IOC) to align marketing strategy, partner activation, and executive engagement
• Led web optimization initiative, increasing page views by 80% and search visibility by 300%
• Deployed a 1:1 ABM program targeting the top 10 North America opportunities, resulting in 100% close rate, incremental bookings, and a shortened sales cycle