Summary
Overview
Work History
Education
Skills
Accomplishments
HOBBIES
Timeline
Generic

KAYLEIGH MCKENZIE

Dallas,TX

Summary

Hardworking, performance-oriented leader offering proven expertise in product development, team supervision and campaign enhancement. Flexible team player knowledgeable about marketing strategies, sales, merchandising, employee training, and customer service.

Overview

5
5
years of professional experience

Work History

Assistant Store Manager

Lucchese Bootmaker
02.2024 - Current
  • Created and implemented new training initiatives such as physical modules, assuring continuous training to employees to promote long-term excellence.
  • Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.

Marketing Manager

Edward Baumann Clothiers
07.2023 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Followed operational procedures and enforced product standards, quality and consistency.
  • Packed and unpacked shipments, reporting discrepancies and keeping precise log of receipts.
  • Responded to all client inquiries and asked appropriate questions to facilitate resolution.
  • Interacted with team members across departments to research and resolve customer issues

Product Development and Trainer

Tecovas
01.2022 - 07.2023
  • Facilitated new in-store product launches and product expert to communicate new releases.
  • Presented and administered employee performance reviews to the store manager, 5+ per-quarter.
  • Optimized marketing efforts through data analysis and market research, resulting in increased brand awareness.
  • Coordinated onboarding programs and activities from our newly implemented development program.
  • Utilized visual merchandising techniques to effectively showcase products in retail stores.
  • Managed calendar and assisted in the build-out of the Tecovas new product launch, ensuring all employees were trained and informed of new updates in merchandise and company culture.
  • Implemented and enforced marketing programs and merchandising plans.
  • Organized workshops for employees to better understand company mission, streamlining daily activities and aligning worker and company priorities.
  • Analyzed company training methods and made adjustments to rectify issues, increase efficiency and exceed training goals, resulting in employee retention.
  • Supervised and evaluated staff, enabling them to improve skills, achieve daily objectives and attain advancement.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Senior Assistant Store Manager

Tecovas
12.2021 - 07.2023
  • Responsible for bimonthly visual branding initiative that I championed for our specific store.
  • Administered performance appraisals, set goals, and delivered financial reports daily.
  • Planned, tracked, and executed sales goals on quarterly, monthly, and daily basis.
  • Drove a 30% conversion, highest in the company along with a leading average order value of $275+.
  • Fostered a culture of strong communication and teamwork to ensure a seamless balance between operational, visual and customer priorities.
  • Led weekly in-store events, up to 40 people, assisted with staffing and managing these private parties.
  • Responsible for creating and executing, appealing and eye-catching visual displays that lead the customer through the entire store.
  • Producing window displays, signs, interior displays, floor plans and special promotions.
  • Oversaw and managed operational and financial projects to deliver on time and within budget limitations.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
  • Reviewed sales and gross profit reports to determine options for increasing market growth.

Store Manager

The General Store
03.2021 - 11.2021
  • Exceeded upsell goals by highlighting new merchandise and creating promotional materials.
  • Assisted with buying decisions for the store during peak season and designed merchandise.
  • Supervised stock management, including examining inventory for quality standards, maintaining current inventory listings, and organizing shelving displays to maximize sales.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Rotated merchandise and displays to feature new products and promotions.
  • Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.

Marketing and Sales Manager

Tunnel Creek Vineyards
09.2019 - 03.2021
  • Curated onsite sales and marketing materials, including digital concepts and designs for advertisements.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Championed a marketing plan based on local demographics which included developing a SWOT analysis for this startup business.
  • Designed custom wine lists, marketing materials, tasting sheets and custom bottle labels.
  • Collaborated with restaurants to pair wines that best fit their clientele and menu.
  • Expanded distribution sales into 11 established retail and restaurant accounts.
  • Contributed to curation of 1,000+ wine club members; managed wine shipments and customer retention.
  • Supervised and coordinated weddings and corporate events, of up to 500 people, every weekend.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Researched and identified opportunities for account growth, account penetration and market expansion.
  • Negotiated and closed long-term agreements with new clients in assigned territory.

Education

Certificate - Real Estate

Superior School of Real Estate
NC
09.2020

BBA - Marketing

Campbell University
Buies Creek, NC
05.2019

Skills

  • Innovative Training Approaches
  • Product Development
  • Merchandising
  • Fashion and Design
  • Customer Relationship Management
  • Market Analysis
  • Customer Service
  • Sales Strategies
  • Public Relations
  • Business Management Principles
  • Sales Growth
  • Multichannel Marketing
  • Shopify

Accomplishments

  • Highest grossing sales person for 2022 with over 4,575 orders, resulting in $1,179,792 total sales for Tecovas
  • Contributed the success of being voted "The Best Wedding Venue" and "The Best Vineyard" in Roxboro, NC while working as the Marketing Director of Tunnel Creek Vineyards
  • Study Abroad: Communications and Capitalism in Poland and Prague 2019

HOBBIES

  • Sommeliers: During my time at the winery I became very immersed with wine and food, I now enjoy conversations pertaining to collecting wine, the regions of particular grape varieties and excellent pallet pairings.
  • Equine: I grew up riding horses and I also competed on the Campbell University Equestrian Team in 2016.
  • Festivals: Outdoor concerts, fairs, and festivals if there is one near by there is a guarantee I will be attending.

Timeline

Assistant Store Manager

Lucchese Bootmaker
02.2024 - Current

Marketing Manager

Edward Baumann Clothiers
07.2023 - Current

Product Development and Trainer

Tecovas
01.2022 - 07.2023

Senior Assistant Store Manager

Tecovas
12.2021 - 07.2023

Store Manager

The General Store
03.2021 - 11.2021

Marketing and Sales Manager

Tunnel Creek Vineyards
09.2019 - 03.2021

Certificate - Real Estate

Superior School of Real Estate

BBA - Marketing

Campbell University

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KAYLEIGH MCKENZIE