Kayleigh Plette
Benton,LA
Summary
Professional, persuasive content makes a transformative impact on the success of a business - and that's where I come in. With over 15 years of professional experience in the communications field, I bring a uniquely well-rounded set of skills to the table.
Magazine features and advertising sales, compelling website content and money-making social media posts - I have the experience and expertise to level up your copy game and reach your dream clients.
I have partnered with brands in the fields of medical services, non-profit organizations, conservation and animal welfare, automotive sales, residential and commercial construction, fashion, the food industry, and many more.
I have an eye for detail and an ear for story, and I blend superior writing skills with in-depth research to craft content that represents the mission of my client and attracts the perfect connections to benefit their business.
Let's team up, and create rewarding connections through copywriting.
Overview
16
16
years of professional experience
Work History
Social Media Marketing Writer
JC Robertson Photography
06.2018 - 07.2023
- Developed creative, compelling short-form social media captions for 28 companies.
- Generated 650+ brand-boosting captions per month.
- Researched current trends and best practices to develop innovative and impactful campaigns specific to each client.
- Increased client user base by promoting brand awareness and launching key marketing efforts.
- Participated in brainstorming sessions to generate successful marketing campaigns for a diverse range of businesses.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
Communications Director
Excel Leadership Network
09.2015 - 05.2023
- Developed and implemented short- and long-term communications strategies.
- Created and executed internal and external communication plans to establish consistent and timely messaging.
- Coordinated successfully with a remote team to achieve the company's short-term and long-term goals.
- Developed content and graphic design elements for monthly email campaigns
- Wrote content for press releases, website and social media campaigns.
- Coordinated with design and media teams to develop high-quality creative assets, including brochures, mailers, and other promotional print pieces.
- Ghost-wrote and published blog posts.
- Edited and published blog posts.
- Conceptualized and oversaw a website redesign.
- Onboarded new team members and coached personnel in marketing tasks.
Communications Director
The Covenant Church
05.2013 - 05.2020
- Role included collaborating with staff to brainstorm and plan seasonal themes, rhythms, and coordinating content.
- Outlined and oversaw development of all content and design elements
- Created marketing print pieces, including brochures, booklets, mailers, etcetera.
- Established and executed weekly email communication to general audience
- Conceptualized and oversaw website redesigns
- Wrote press releases, website content, and social media campaigns.
- Sourced, interviewed, and oversaw the work of third-party professionals, such as photographers, graphic designers, and print companies.
- Onboarded new team members and coached personnel in marketing tasks.
Marketing Specialist
Richard Creative
08.2014 - 09.2019
- Client acquisition, management & coordination.
- Developed strategic partnership proposals that resulted in client acquisition.
- Created custom outlines and goals for each project.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Wrote engaging and successful marketing, advertising, and digital copy.
- Generated reports to support development and implementation of marketing plans.
- Created strategic content for websites, blog posts, press releases, print pieces, and social media platforms.
- Launched web presences and social media platforms for various clients.
- Created customized marketing materials to increase product awareness.
- Updated social media platforms with latest news and corporate details.
- Coordinated between clients and graphic designers to achieve satisfactory, successful results.
- Onboarded new team members and coached personnel in marketing tasks.
- Worked closely with in-house design team to develop visuals for content.
Marketing Specialist
Popular Creative
06.2013 - 06.2014
- Client acquisition, management & coordination.
- Developed strategic partnership proposals that resulted in client acquisition.
- Created custom outlines and goals for each project.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Wrote engaging and successful marketing, advertising, and digital copy.
- Generated reports to support development and implementation of marketing plans.
- Created strategic content for websites, blog posts, press releases, print pieces, and social media platforms.
- Launched web presences and social media platforms for various clients.
- Created customized marketing materials to increase product awareness.
- Updated social media platforms with latest news and corporate details.
- Coordinated between clients and graphic designers to achieve satisfactory, successful results.
- Worked closely with in-house design team to develop visuals for content.
Editorial Assistant
The Forum News & City Life Magazine
05.2012 - 05.2013
- Participated in staff meetings to brainstorm, plan, and assign editorial content.
- Pitched content strategies to senior staff.
- Coordinated research activities for material development.
- Organized material, determined area of emphasis and wrote according to prescribed editorial style and format standards.
- Wrote and created content for various topics and mediums.
- Assisted with layout work to meet aggressive production schedules.
- Prepared materials for sales and marketing to support growth.
- Coordinated with marketing, communications and curatorial departments to align documentation needs.
- Selected and edited photos for use in diverse projects.
- Assisted in internal staff correspondence through emails and scheduling.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Sales Executive
The Forum News & City Life Magazine
05.2010 - 05.2013
- Sold compelling ad space to local businesses
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Coordinated with clients and graphic designers to create attractive, successful ad designs.
- Wrote compelling copy to add value to clients' advertisements.
- Integrated product recommendations and designs to pair well with the editorial calendar of the magazines.
Research Assistant
The Institute For Human Service And Public Policy
02.2007 - 02.2010
- Responsible for the execution of opinion research methodologies including telephone surveys, mail surveys, and online surveys.
- Developed sampling frames.
- Generated comprehensive reports.
- Maintained records through attentive data entry
- Worked both independently and collaboratively in an academic environment.
- Interfaced with medical professionals to collect data for analysis.
Freelance Writer
SB Magazine
03.2008 - 03.2009
- Crafted long-form feature pieces with front page placements.
- Wrote trusted reviews and support columns.
- Completed thorough research into assigned topics.
- Brainstormed and pitched ideas for compelling content.
- Interviewed individuals by phone, email, and in-person to write stories and reports.
- Organized material to research and complete writing tasks.
Education
Bachelor of Arts - Mass Communication & Journalism
Louisiana State University At Shreveport
Shreveport, LA2010
Skills
- Creative Writing
- Technical Writing
- Marketing Strategy Management
- Social Media Management
- Email Campaign Strategies & Implementation
- Website Development & Management
- Advertising Expertise
- Client Acquisitions & Relationship Management
Social Media Caption Samples
Construction + Design
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The only question is - why shop anywhere else?
Medical
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- Friday Fact: The easiest way to dramatically lower your risk of skin cancer is to limit your sun exposure, and to be vigilant about protection while catching rays!Slip on a shirt, Slather on sunscreen with at least an SPF of 30, and Slide on sunglasses to protect your eyes and the sensitive skin around them.
- Experience professional, compassionate care.
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Entertainment
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- Our goal is to make sure that your event is fun, safe, and full of great memories. Call today - let's plan something special!
- Do you need a wardrobe refresh for Summer to Fall? Sign up for our monthly Style Box! Our stylists will hand-pick the perfect pieces for you each month, based on your needs and preferences, and you will get a fun surprise on your doorstep!
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- Come enjoy a healthy, flavorful lunch at Shane's! Our fan-favorite salads feature delicious proteins and plenty of toppings - you'll leave satisfied, and you can still give yourself a pat on the back for good behavior!
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- Throw the party of the year - and let us help!
- Call today to plan your unforgettable event with our talented experts!
Timeline
Social Media Marketing Writer
JC Robertson Photography
06.2018 - 07.2023
Communications Director
Excel Leadership Network
09.2015 - 05.2023
Marketing Specialist
Richard Creative
08.2014 - 09.2019
Marketing Specialist
Popular Creative
06.2013 - 06.2014
Communications Director
The Covenant Church
05.2013 - 05.2020
Editorial Assistant
The Forum News & City Life Magazine
05.2012 - 05.2013
Sales Executive
The Forum News & City Life Magazine
05.2010 - 05.2013
Freelance Writer
SB Magazine
03.2008 - 03.2009
Research Assistant
The Institute For Human Service And Public Policy
02.2007 - 02.2010
Bachelor of Arts - Mass Communication & Journalism
Louisiana State University At Shreveport
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