Kayleigh Schissel
Denver,CO
Summary
Creative Events & Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with leaders through cohesive digital strategy. Engaging storyteller with a history of revitalizing brands through content development. Develops vision and achieves objectives through execution of integrated plans.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Social Media Manager - Contractual
The Wine Barrel Dude
Denver
01.2024 - Current
- Increased followers by 10% in the first 30 days
- Conducted market research to fit our niche audience and current trends best, and successfully implemented the research in all Search Engine Optimization (SEO) organic traffic, website copy, and social.
Event & Distillery Manager
Golden Moon Distillery
Denver
01.2020 - Current
- Facilitated consumer engagement and represented the Golden Moon Distillery at 125+ events, expanding Golden Moon Distillery's sales reach to 17 states and 5 countries in 4 years
- Negotiated contracts with vendors and suppliers, resulting in a 22% reduction in event expenses
- Supervise a team of 5 direct report staff members across the distillery and speakeasy
- Serve as a Spirits Content Area Expert (SME) and administered 48-70 tours per month, and an average of 700+ per year
- Skillfully craft engaging visuals and infographics tailored for social media and downloadable assets, contributing significantly to a notable 71% increase in overall social media engagement
- Update and revamped all existing sales collateral in adherence to the latest branding guidelines, ensuring a cohesive and professional image across all marketing materials
- Orchestrated a successful and thorough revitalization of the brand, content, and (SEO) strategies, leading to an impressive 14% surge in organic search traffic
- Certified Spirits Specialist by the Wine & Spirit Education Trust (2023).
Event Ambassador & Lead Trainer
Top Golf
Denver
01.2018 - 01.2020
- Created, managed, and detailed company-wide event plans for all events ranging from 20 to 5,000 people, resulting in 60+ successful events
- Supervised a team of 8 direct report staff members
- Managed onboarding activities for all employees and facilitated bi-annual professional development training.
Dance Instructor
Bella Danze Artz
Denver
01.2015 - 01.2018
- Responsible for designing and facilitating ballet, tap, and hip hop dance classes for children aged 4-19.
- Choreographed 3+ dances weekly for each class.
- Supported the administrative function by managing budgets, tuition, marketing, scheduling, and event management.
- Assessed dancer strengths and developed choreography to highlight talent.
Manager
Legacy Ridge Bar & Grill
Denver
01.2012 - 01.2018
- Responsible for the development and execution of a comprehensive event plan for all weddings - increasing event revenue over 6 years by 18%
- Supervised a team of 10 direct report staff members.
Professional Dancer
Colorado Mammoth Lacrosse Team
Denver
01.2010 - 01.2013
- Performed at 50+ professional Colorado Mammoth games, organized marketing and promotional events, and oversaw volunteering events.
Education
Bachelor of Arts (BA) - Criminal Justice -
Metropolitan State University of Denver
12.2015
Skills
- Skilled mediator
- Professional and personable
- Strong leader
- Exceptional written and verbal communicator
- Seasoned in conflict resolution
- Strong organizational skills
- Community service programs
- Energetic work attitude
- Top sales performer
- Photo and Video Editing
- Audience Analysis
- Social Media Copywriting
- Analytics and Reporting
- Content Development
- SEO Optimization
- Promotional Campaigns
- Post Optimization
- Brand Promotion
- Market Research
- Business Development
Certification
- Certified Spirits Specialist by the Wine & Spirit Education Trust (2023).
Timeline
Social Media Manager - Contractual
The Wine Barrel Dude
01.2024 - Current
Event & Distillery Manager
Golden Moon Distillery
01.2020 - Current
Event Ambassador & Lead Trainer
Top Golf
01.2018 - 01.2020
Dance Instructor
Bella Danze Artz
01.2015 - 01.2018
Manager
Legacy Ridge Bar & Grill
01.2012 - 01.2018
Professional Dancer
Colorado Mammoth Lacrosse Team
01.2010 - 01.2013
Bachelor of Arts (BA) - Criminal Justice -
Metropolitan State University of Denver
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