Kaylen Leverenz
Madison
Summary
I am insatiably curious and always learning and elevating my craft. No matter the depth or breadth of a project, I let my curiosity drive me – and drive the project to new heights.
Overview
9
9
years of professional experience
Work History
Ghostwriter
StoriePress
01.2025 - Current
- Managed client interactions, timelines, and deliverables.
- Led content-gathering interviews with thoughtful questions that extracted key insights and unique perspectives.
- Crafted client ideas into a cohesive and intentional book plan; outlined chapters.
- Integrated client expertise into a clear and engaging manuscript, ensuring an authentic voice.
- Added StoriePress’s signature “magic touches” to each project: unique, project-specific, creative storytelling elements that take books to the next level.
- Worked closely with authors during revisions stages to ensure desired outcomes were achieved.
- Conducted in-depth research on diverse topics to create accurate and engaging content.
Copywriter
Duluth Trading Co
01.2024 - 03.2025
- Created systems to streamline workflow, collaboration, and execution; document projects; and house resources in collaboration with project management.
- Collaborated with channel partners, cross-functional teams, and third-party agencies.
- Advocated for my team and ensured alignment with leadership.
- Spearheaded the development of a brand voice style guide in tandem with the lead editor.
- Managed content calendars and ensured timely delivery of high-quality copy.
- Utilized content management systems to publish and update web content efficiently.
Associate Copywriter
Duluth Trading Co
Mount Horeb
11.2022 - 01.2024
- Wrote clear, strategy-driven copy that drove conversion for an omni-channel customer experience across web and print.
- Developed creative concepts for promotional campaigns based on company objectives and target audience.
- Created product names and wrote headlines for packaging and promotional materials.
- Translated complex technical information into concise yet compelling copy.
- Collaborated with designers and other creatives to generate original content that resonates with customers.
- Maintained detailed records of project progress including deadlines met and tasks completed.
- Ensured compliance with legal requirements related to advertising claims in all marketing communications.
Writer
The Badger Herald
Madison
03.2021 - 05.2021
- Generated ideas for new stories or topics to write about.
- Monitored current events for potential story ideas or topics relevant to the newspaper's objectives.
- Authored original articles, blog posts, and essays on column-specific subjects.
- Developed an engaging and audience-centered voice for my content.
- Ensured that all written work met quality standards before submission deadlines.
- Collaborated with editors and designers on various projects.
Editor
Souvenir’s Magazine
Madison
09.2019 - 04.2020
- Edited articles and prose for grammar, spelling, punctuation, structure, and flow.
- Supervised a team of writers, providing feedback and guidance to improve quality, and enhance audience interest.
Promotional Intern
Milwaukee Radio Alliance
Milwaukee
05.2019 - 08.2019
- Represented the station at promotional appearances to drive sales for advertising partners.
- Coordinated and led activities at promotional events to enhance engagement.
- Executed outreach strategies to attract potential new clients and partners.
Radio DJ/Host
WSUM 91.7FM
Madison
09.2018 - 05.2019
- Received FCC radio training certification and ensured compliance during live shows.
- Promoted upcoming shows through various social media platforms.
- Ensured sound quality remained consistent throughout performances.
- Planned and executed weekly on-air broadcasts.
Volleyball Coach
WCSS Athletics
Waukesha
08.2016 - 12.2018
- Fostered a positive and inclusive team culture, promoting teamwork, respect, and sportsmanship among players.
- Evaluated players' skills for team and position placement.
- Organized weekly practices and developed strategies to help athletes reach their goals.
- Mentored individual team members by providing tailored guidance, feedback, and encouragement.
- Reviewed team performance after each game to determine the focus of practices.
Director + Instructor
New Berlin Area Art Camp
Brookfield
05.2017 - 08.2017
- Corresponded with potential clients to establish relationships and market program offerings.
- Budgeted materials and time, ensuring fair and accurate pricing for students.
- Organized location and setup for efficient class sessions.
- Developed and implemented lesson plans tailored to each class session's objectives.
Education
B.A. - Communication Arts, Radio/TV/Film
University of Wisconsin – Madison
01.2022
Skills
- Adobe Creative Suite
- Microsoft Office proficiency
- Google Workspace expertise
- Salesforce content management
- Digital photography skills
- Brand voice development
- SEO
- Strategic writing
- Interviewing techniques
- Book planning
- Editing and proofreading
- Content strategy
- Deadline management
- Research skills
- Project management
- Client communication
- Strategic thinking
- Leadership abilities
- Collaborative teamwork
- Time management skills
- Writing agility and versatility
- Adaptability to change
- Problem-solving
- Organizational skills
- Attention to detail
References
References available upon request.
Timeline
Ghostwriter
StoriePress
01.2025 - Current
Copywriter
Duluth Trading Co
01.2024 - 03.2025
Associate Copywriter
Duluth Trading Co
11.2022 - 01.2024
Writer
The Badger Herald
03.2021 - 05.2021
Editor
Souvenir’s Magazine
09.2019 - 04.2020
Promotional Intern
Milwaukee Radio Alliance
05.2019 - 08.2019
Radio DJ/Host
WSUM 91.7FM
09.2018 - 05.2019
Director + Instructor
New Berlin Area Art Camp
05.2017 - 08.2017
Volleyball Coach
WCSS Athletics
08.2016 - 12.2018
B.A. - Communication Arts, Radio/TV/Film
University of Wisconsin – Madison
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