Kayley Floyd
Summary
Well-organized and creative merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assesses competition and pursues effective ways to boost sales and address client needs.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Manager of Merchandising
Ralph Lauren
06.2023 - Current
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Led floorsets and instructed employees to implement company guidelines at the highest standard.
Visual Merchandising Associate
Belk
04.2022 - 06.2023
- Worked with store managers to implement new displays, promotions and store layout changes.
- Identified and selected garments, footwear and accessories to create dynamic and fashion-forward mannequin displays.
- Organized store merchandise racks by size, style, and color.
- Established and maintained relationships with vendors for prompt delivery of materials for visual displays.
- Proposed new ideas and concepts to enhance merchandise displays.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
Sales Supervisor
Michael Kors
03.2021 - 03.2022
- Created visual displays to highlight new and featured products.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Created employee schedules to align coverage with forecasted demands.
Photography Intern
University Communications at UNCG
01.2019 - 08.2021
- Photographed high-quality images for various print and digital projects.
- Edited, toned, captioned, and uploaded photographs for publication.
- Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Photography Assistant
Nancy Jo Photography
06.2017 - 12.2018
- Leveraged camera gear and equipment to express creative vision.
- Selected and set up appropriate props, backdrops, and lighting.
- Managed schedule by assessing daily assignments and coordinating duties.
- Organized studio by putting away equipment and filing paperwork.
- Planned and prepared for on-location and studio shoots.
Education
Master of Science - Consumer, Apparel, And Retail Studies
University of North Carolina At Greensboro
Greensboro, NC05.2023
Bachelor of Science - Consumer, Apparel, and RetailStudies, Apparel Product Design
University of North Carolina At Greensboro
Greensboro, NC05.2022
Skills
- Sales Expertise
- Merchandising Plan Creation
- Product Knowledge
- Store Displays
- In-Store Event Promotion
- Adobe Photoshop and Illustrator
- Staff Management
- Data Analysis
- Visual Merchandising
- MS Office
- Planning
- Recruiting and interviewing
Certification
Inside LVMH Certificate: Creation & Branding, Operations & Supply Chain
Timeline
Associate Manager of Merchandising
Ralph Lauren
06.2023 - Current
Visual Merchandising Associate
Belk
04.2022 - 06.2023
Sales Supervisor
Michael Kors
03.2021 - 03.2022
Photography Intern
University Communications at UNCG
01.2019 - 08.2021
Photography Assistant
Nancy Jo Photography
06.2017 - 12.2018
Master of Science - Consumer, Apparel, And Retail Studies
University of North Carolina At Greensboro
Bachelor of Science - Consumer, Apparel, and RetailStudies, Apparel Product Design
University of North Carolina At Greensboro
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