Kayli Baker
Overview
5
5
years of professional experience
Work History
Social Media & Marketing Specialist
Beachbody
05.2022 - Current
- Manage social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Spearhead influencer marketing campaigns, collaborating with industry influencers to amplify brand reach.
- Curate content for all BODi social media channels, website pages, and marketing materials.
- Craft compelling copy for @BODiStories (137k Followers) Instagram posts.
- Engage with followers through DMs and comments, maintaining brand voice consistency.
- Edit video clips with Splice and Final Cut Pro to create engaging social media content from user-generated content.
- Collaborate with BODi CEO and SuperTrainers to create impactful content for @BODiStories Instagram account.
Social Media & Marketing Coordinator
Beachbody
01.2021 - 06.2022
- Ingested and organized legal documents and assets for up to 2000 participants.
- Orchestrated influencer partnerships, leveraging testimonials for marketing materials and user-generated content.
- Implemented streamlined department processes, significantly improving overall productivity.
- Assisted with inter-departmental projects and efficient asset delivery.
Content Coordinator
Digital Rover
06.2019 - Current
- Developed and executed influencer-driven content strategies, increasing active users and followers by 25% within four months.
- Created weekly content schedules and crafted on-brand captions for multiple clients using Later and Planoly.
- Built and maintained websites with Squarespace for the University of Saint Katherine.
- Moderated conversations and handled customer service on client social channels.
- Launched, grew, and monitored social media platforms for clients with followings ranging from 300 to 24.7K followers.
Publicity Coordinator
Capitol Records
01.2020 - 12.2020
- Tracked and researched press coverage using Google and social media platforms for Capitol Music Group artists.
- Conceptualized and executed influencer-focused press strategies, collaborating with publicists to enhance artists' online and print visibility.
- Managed press releases for high-profile artists including Katy Perry, Halsey, Niall Horan, and others.
- Ensured up-to-date schedules for artists and their teams.
- Compiled media coverage and generated recap reports for press initiatives.
- Maintained and updated media lists for publicity coordination.
Education
Bachelor of Science - Communication
Southeastern University
Lakeland, FL05.2017
Skills
- Software: Microsoft Office Suite, Final Cut, Splice, WordPress, Square Space, MailChimp, Constant Contact, Canva, Adobe Spark, Asana, Later, Planoly, Sprout Social, Smartsheet
- Platforms: YouTube, Instagram, TikTok, Facebook
Timeline
Social Media & Marketing Specialist
Beachbody
05.2022 - Current
Social Media & Marketing Coordinator
Beachbody
01.2021 - 06.2022
Publicity Coordinator
Capitol Records
01.2020 - 12.2020
Content Coordinator
Digital Rover
06.2019 - Current
Bachelor of Science - Communication
Southeastern University