Overview
Work History
Education
Skills
Timeline
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Kayli Baker

Overview

5
5
years of professional experience

Work History

Social Media & Marketing Specialist

Beachbody
05.2022 - Current
  • Manage social media accounts on day-to-day basis to increase company recognition by creating engaging content.
  • Spearhead influencer marketing campaigns, collaborating with industry influencers to amplify brand reach.
  • Curate content for all BODi social media channels, website pages, and marketing materials.
  • Craft compelling copy for @BODiStories (137k Followers) Instagram posts.
  • Engage with followers through DMs and comments, maintaining brand voice consistency.
  • Edit video clips with Splice and Final Cut Pro to create engaging social media content from user-generated content.
  • Collaborate with BODi CEO and SuperTrainers to create impactful content for @BODiStories Instagram account.

Social Media & Marketing Coordinator

Beachbody
01.2021 - 06.2022
  • Ingested and organized legal documents and assets for up to 2000 participants.
  • Orchestrated influencer partnerships, leveraging testimonials for marketing materials and user-generated content.
  • Implemented streamlined department processes, significantly improving overall productivity.
  • Assisted with inter-departmental projects and efficient asset delivery.

Content Coordinator

Digital Rover
06.2019 - Current
  • Developed and executed influencer-driven content strategies, increasing active users and followers by 25% within four months.
  • Created weekly content schedules and crafted on-brand captions for multiple clients using Later and Planoly.
  • Built and maintained websites with Squarespace for the University of Saint Katherine.
  • Moderated conversations and handled customer service on client social channels.
  • Launched, grew, and monitored social media platforms for clients with followings ranging from 300 to 24.7K followers.

Publicity Coordinator

Capitol Records
01.2020 - 12.2020
  • Tracked and researched press coverage using Google and social media platforms for Capitol Music Group artists.
  • Conceptualized and executed influencer-focused press strategies, collaborating with publicists to enhance artists' online and print visibility.
  • Managed press releases for high-profile artists including Katy Perry, Halsey, Niall Horan, and others.
  • Ensured up-to-date schedules for artists and their teams.
  • Compiled media coverage and generated recap reports for press initiatives.
  • Maintained and updated media lists for publicity coordination.

Education

Bachelor of Science - Communication

Southeastern University
Lakeland, FL
05.2017

Skills

  • Software: Microsoft Office Suite, Final Cut, Splice, WordPress, Square Space, MailChimp, Constant Contact, Canva, Adobe Spark, Asana, Later, Planoly, Sprout Social, Smartsheet
  • Platforms: YouTube, Instagram, TikTok, Facebook

Timeline

Social Media & Marketing Specialist

Beachbody
05.2022 - Current

Social Media & Marketing Coordinator

Beachbody
01.2021 - 06.2022

Publicity Coordinator

Capitol Records
01.2020 - 12.2020

Content Coordinator

Digital Rover
06.2019 - Current

Bachelor of Science - Communication

Southeastern University

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Kayli Baker