Kaylie Yap
Summary
Experienced Marketing Director with a proven track record of driving successful marketing strategies to achieve business objectives. Skilled in leveraging data analytics and market insights to develop innovative campaigns that resonate with target audiences. With over 7 years of experience in the field, I have a deep understanding of digital marketing, branding, and lead generation. A strategic thinker with strong leadership abilities, I excel in building and managing high-performing teams to deliver results. Ready to bring my expertise to lead and elevate marketing efforts for your organization.
Overview
5
5
years of professional experience
Work History
Chief Executive Officer
Vivace Marketing, Inc.
02.2021 - 04.2024
- Successfully increased revenue by 30% through strategic partnerships and new client acquisitions
- Implemented cost-saving measures resulting in a 20% reduction in operational expenses
- Provided strong leadership to inspire and motivate teams towards achieving company goals
- Demonstrated exceptional decision-making abilities in critical situations
- Implemented project management techniques to streamline processes and improve efficiency
- Enhanced client relations leading to a 15% increase in client satisfaction and retention.
Regional Marketing Director
Proof Management
03.2019 - 01.2021
- Achieved a 15% increase in sales revenue within the region
- Implemented a new marketing campaign that resulted in a 20% boost in customer engagement
- Led a successful product launch that exceeded sales targets by 25%
- Developed and executed a comprehensive marketing strategy that expanded market share by 10%
- Received recognition for outstanding leadership and team development skills
- Generated positive feedback from clients through impactful presentations and consultations.
Education
M.A in Media Communication Studies -
Saginaw Valley State University
05.2017
B.A in Mass Communication and Media Studies -
Oklahoma City University
12.2014
Skills
- Project Management
- Client Presentation
- Business Management
- Communication
- Creativity
- Strategic thinking
- New market penetration
- Business Planning
- Strategic Planning
- Program Leadership
- Business Development
- Customer Relations
- Operating Budgets
- Operational Oversight
- Business alliances
- Negotiation
- Business Administration
- Corporate leadership
- Revenue Growth
- Operations Management
- Account Management
- Market strategies
- Revenue Generation
- Productivity performance
- Procedure redesign
- Market understanding
- Data-driven decision-making
- Human Resources Management
Websites
Timeline
Chief Executive Officer
Vivace Marketing, Inc.
02.2021 - 04.2024
Regional Marketing Director
Proof Management
03.2019 - 01.2021
M.A in Media Communication Studies -
Saginaw Valley State University
B.A in Mass Communication and Media Studies -
Oklahoma City University
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