Kaylin Whitaker
Dallas-Fort Worth Metroplex,TX
Summary
Experienced and results-driven Social and Digital Media Manager with a proven track record of creating engaging content, building brand awareness, and driving measurable results across various platforms. Proficient in developing and implementing strategic social media campaigns to increase brand visibility and audience engagement. Skilled in content creation, community management, analytics, and staying abreast of emerging trends in the digital landscape. Adept at collaborating with cross-functional teams to achieve organizational goals. Passionate about leveraging the power of social and digital media to enhance brand reputation and foster meaningful connections with audiences.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Accounts Lead
AD Media
04.2024 - Current
- Support the day to day management of influencer marketing and branded content campaigns, adding value to the clients experience
- Managing 3-5 client profiles a day
- Being responsible for building and nurturing relationships with creators, supporting on creator briefings, negotiations and guiding on content creation through LTK, Wordpress, etc
- Support the wider team team with strategic creator research and outreach
- Oversee and manage campaigns via the platform, Waves, including brief & content uploads and creator payments
- Liaising with senior stakeholders on influencer marketing activations to discuss content, and creators
- Work on campaign reports to ensure that it exceed client expectations.
- Evaluated client needs and developed tailored solutions with weekly analytic reports to increase positive customer engagement.
Social Media Marketing Specialist
Kaylin Nikole Consulting
03.2020 - Current
- Execute social media strategies and cultivate digital content
- Responsible for developing and implement social media campaigns while maintaining a professional presence
- Staying up to date with trends and communicating with brands
- Evaluate market and budget data, strong interpersonal/human relations and able manage multiple projects and meet deadlines.
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Developed and maintained an editorial calendar, ensuring a consistent flow of fresh content to engage and retain followers.
- Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
Content Specialist
SocialMadeSimple, LLC
09.2021 - 12.2022
- Craft results-focused advertising creative that includes ad copy, imagery, calls-to-action, and more
- Work with paid media and other channel leads/discipline experts to launch and consistently optimize campaigns based on goals, performance and relevant content
- Implement appropriate ad targeting for all customer accounts
- Master our in-house platform to monitor and manage all active ad campaigns
- Consult with internal teams regarding advertising best practices and client needs
- Experiment with new advertising features as they're introduced to the marketplace
- Utilization of data to provide actionable insights to the entire team
- KPI, B2B, CTA and Influencer Marketing
- While utilizing Asana to communicate with team.
- Increased social media reach by creating shareable content tailored to each platforms unique audience.
Communications Specialist: Business Operations
Spectrum Reach
02.2019 - 05.2021
- Responsible for the communication and application of payments, processing, reconciliation and distribution of invoices issued to ensure prompt submission to clients within corporate and departmental guidelines
- Documented and edited new training guidelines for new hires and role transitions within department
- Generated and audited various reports to ensure compliance of existing Credit and Collection policies and procedures
- Assisted in the recovery of revenue and decreasing any detractor debt from responsible parties
- Trained new employees on the methods of credit and multiple financial systems.
Admissions Counselor
Clinton College
02.2018 - 11.2018
- Advised and screened prospective and incoming students for potential admission into programs
- Counsel and advise prospective transfer and freshman students on admissions requirements, policies and procedures in-person, via phone and email
- Render admissions decisions on transfer and freshman applications, applying appropriate criteria and using discernment and good judgement
- Conduct on and off-campus information sessions for prospective students
- Coordinated programs designed to encourage enrollment through presenting the college's curriculum, degree programs, and post-graduate offerings
- Designed and updated the campus tour experience by creating tour guide communications
- Plan/coordinate transfer visits at local community colleges
- Develop relationships with community college advisors in order to facilitate healthy transitions for students
- Assisted admissions social media efforts including but not limited to Facebook, Instagram, and Twitter.
Marketing Intern - Athletics Department
University of North Carolina at Pembroke
01.2017 - 04.2017
- Assisted with marketing initiatives geared toward promoting athletic sponsored events, kids club activities, home game sponsor promotions, events & hospitality logistics
- Gained exposure and working knowledge of sales techniques, brand marketing, advertising & new media advertising techniques
- Develop compelling content for social media
- Create campaigns on Facebook, Instagram, Twitter, and LinkedIn
- Stays abreast of best practices regarding marketing techniques and strategies in order to assist in meeting user base projections
- Research, plan and build content, engagement, and promotional strategy
- Generating and interpreting metrics
- Stay current on social media industry, innovations, and influencers.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Collaborated with team members to help expand marketing channels.
- Provided administrative support to the marketing team by maintaining databases, tracking projects progress, scheduling meetings.
Education
Master of Arts - MA - Strategic Communication and Leadership
Spring Arbor University
Spring Arbor, MI01.2026
Bachelor's Degree - Public Relations/Image Management
University of North Carolina At Pembroke
Pembroke, NC01.2017
Associate's Degree - Associates In Arts
York Technical College
Rock Hill, SC01.2016
Skills
- Internal/External Communication Strategy
- Brand Marketing
- Content management
- Promotion and Advertising Strategy
- Crisis Communication
- Salesforce
- Asana
- Wordpress
- Deep Linking
- Blogging
- Analytical Skills
- Newsletters
- Content Strategy
- Press Releases
- Sports Knowledge
- SEO
- Content Curation
Certification
- CPR
- Real Estate Broker/Sales Agent CERTIFICATE OF CLASS COMPLETION - Skyline School of Real Estate, 1129149
- Content Marketing - HubSpot Academy
- Inbound Marketing (2018 Version) - HubSpot Academy
- Google Ads Display Certification
Awards
Miss. Black and Gold - Alpha Phi Alpha Fraternity Inc, 05/2017
Timeline
Accounts Lead
AD Media
04.2024 - Current
Content Specialist
SocialMadeSimple, LLC
09.2021 - 12.2022
Social Media Marketing Specialist
Kaylin Nikole Consulting
03.2020 - Current
Communications Specialist: Business Operations
Spectrum Reach
02.2019 - 05.2021
Admissions Counselor
Clinton College
02.2018 - 11.2018
Marketing Intern - Athletics Department
University of North Carolina at Pembroke
01.2017 - 04.2017
Master of Arts - MA - Strategic Communication and Leadership
Spring Arbor University
Bachelor's Degree - Public Relations/Image Management
University of North Carolina At Pembroke
Associate's Degree - Associates In Arts
York Technical College
- CPR
- Real Estate Broker/Sales Agent CERTIFICATE OF CLASS COMPLETION - Skyline School of Real Estate, 1129149
- Content Marketing - HubSpot Academy
- Inbound Marketing (2018 Version) - HubSpot Academy
- Google Ads Display Certification
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