Kaylyn McKinley

INTERNAL COMMUNICATIONS EXTERNAL COMMUNICATIONS Email Marketing Collateral & Recruiting Materials Social Media NEW HIRE MERCHANDISE MANAGEMENT EMPLOYEE MILESTONES AND AWARDS RECOGNITION CONFERENCE PLANNING & SETUP

• Direct internal communications initiatives to ensure employees have accurate information about company policies and procedures.
• Assist with the development of internal communications materials such as newsletters and intranet content.
• Facilitate internal communications between departments to ensure alignment of objectives.
• Draft correspondence for internal communications purposes such as memos, emails, and letters.
• Support internal communications initiatives across multiple channels.
• Provide guidance on branding efforts across all internal communications channels.
• Research industry trends and best practices related to internal communications.
• Leverage Snapcomms effectively for internal communication.
• Deploy ScreenCloud to manage internal communications and announcements.
• Implement email marketing campaigns to drive leads and convert prospects into customers.
• Generate leads by utilizing email marketing software like MailChimp or Constant Contact.
• Manage email marketing campaigns, including designing layouts.
• Research industry best practices for effective email marketing tactics and strategies.
• Document processes related to email marketing activities, including campaign setup, scheduling, testing, and deployment.
• Organize and manage inventory of printed materials.
• Develop and implement print marketing campaigns for a variety of clients.
• Evaluate potential new vendors for printing services based on cost-effectiveness, quality standards, and turnaround times.
• Research new trends in print marketing and stay abreast of industry developments.
• Monitor competitor activity within the marketplace and identify opportunities for growth.
• Create print materials such as flyers, brochures, posters, banners, and other promotional items.
• Craft visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
• Collaborate with marketing teams to develop promotional campaigns.
• Write social media content to increase engagement with customers.
• Manage the organization's social media presence by posting messages, answering posts, and monitoring conversations.
• Create, edit, and manage content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Advise clients on how to use social media tools effectively in their business operations.
• Collaborate with HR to provide new employees with their onboarding merchandise.
• Utilize the Awardco platform to communicate employee milestones and awards.
• Distribute prizes and awards on the Awardco platform.
• Collaborate with Project Managers to evaluate event requirements.
• Create and execute marketing materials and social media content.
• Evaluate costs associated with merchandise and promotional activities.
• Tailor and craft promotional merchandise for events.

PROPOSALS

• Develop and edit content for client retention and new business development
• Manage multiple scheduled and ad hoc projects with strict deadlines
• Develop and design brochures for key areas of business
• Design new proposal and ad campaign templates for internal and external use
• Establish and direct protocol tracking to ensure security and integrity of all proposal documentation
• Organize and direct weekly proposal meetings with technical and executive team members
• Work both independently and collaboratively to create high quality marketing materials including proposals, qualification packages, collateral, and other submittals
• Use Adobe lnDesign to create high quality proposals and qualification packages
• Manage the proposal development process from beginning to end, specifically tailoring materials per each RFP/RFQ's requirements
• Meet proposal deadlines by establishing priorities and target dates for information gathering, writing, review and approval, entering and monitoring data, coordinating requirements with contributors, communicating proposal status information at review meetings, desktop publishing and producing proposals
• Coordinate the maintenance of various marketing databases and collateral (clients/contacts, projects and resumes)
• Coordinate design, production, and shipment of final documents

MARKETING / SOCIAL MEDIA

• Research items and coordinate with merchandise vendors for Culture Program promo items
• Research and coordinate with merchandise / promo vendors for conferences, university events, career fairs
• Design invitation suite, signage, meal tent cards/other for holiday party
• Work with video booth vendors and edit for CEO’s video
• Design photo booth background for holiday party
• Oktopost inbox - engage on social media platforms as Quiddity
• Create content for Oktopost
• Social media post planning for the year ahead
• Design event announcements & upload to ScreenCloud
• Manage pictures from all company events

• Update company and agent social media accounts
• Create flyers for agents with new listings and open houses
• Create all forms of advertisement for both agents and company
• Paper and electronic filing, send mail-outs
• Assisted broker with new agent on-boarding paperwork
• Deliver print material and signs to properties
• Deliver checks to title companies and real estate offices