Wenyan Kaylyn Wu

Job Descriptions

• Plan coordination and management: Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets; assist in improving the company's annual marketing plan, make proposals according to the implementation progress and content and commerciality of overseas project plans;
• Project follow-up : Improved product marketing objectives by constructing communication initiatives and branding strategies to increase overseas client outreach;
• Contract negotiation and revision: Responsible for finalizing customer contracts and revising contract details, reviewing each other's creditworthiness, performance and personnel under the condition of long-term intention to cooperate, paying particular attention to the reasonableness of the sharing of responsibilities among all parties;
• Market development: Expand suitable course project resources in a timely manner and built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Relationship maintenance: According to the company's operation needs, maintain long-term cooperation with customers through mechanism innovation, approach from more project proposals or market research as an entry point to draw closer to each client to ensure the smooth implementation of the company's various projects.
  

Achievements

• Led the team to sign 13 clients, with clients from four oceans, and established the first agency mechanism, and revised the agency agreement.
• Guided the team to conduct research covering more than 500 Chinese schools and institutions.
• Overseas market research content brings potential investment resources to the company

Job Descriptions

• Project management: responsible for conducting key project management and launch, such as key platform and product launches, managing project details, timelines and cross-functional team collaboration.
• Integration & Collaboration: Communicate relevant product, campaign and project plans to internal & external partners, other business units, and departments to implement product and promotion plans and new initiatives. e.g., working with supply chain teams to implement accurate category forecasting, product ordering, promotion tracking and inventory management; working with R&D teams to help developing new product innovations, including product commercialization.
• Data analysis: support ongoing data analysis and reporting, familiarity with and use of Starbucks data systems.
• Market R&D: Collect and analyze feedback from store partners, as well as consumer input to help identify new business opportunities and support category business growth.
  

Achievements
● Led teams to complete over 30 NPD launches, large and small.
● Successfully completed the following major projects which were recognized by the frontline management team of the company: 'Gateway Princi', 'Bar Mixato', 'Roastery 2019 New Year's Eve', 'East China Elevated Food Stores Merge', etc..

Job Descriptions

• Market development and sales: Developed monthly summaries to assess each client's participation level and determine targets for follow-up plans.
• Relationship maintenance: Provide ongoing banking relationship services to existing customers and ensure customer satisfaction and resolve problems with banking products or services.
• Skill knowledge enhancement: Learning new bank products, analyzing customer needs and marketing to relevant customers on a regular basis;
• Coordination and cooperation: Assist in coordinating with various departments, strong communication skills, and solving problems for customers while exceeding sales performance.
  

Achievements

• Continually boosted branch production and revenue by 3% by consistently meeting all monthly and quarterly sales goals;
• Personal monthly sales rate of 74% over 58%, awarded 'Star of the Month' multiple times;
• Quarterly average customer volume of 142 over 102