Dynamic Optometric Assistant and Freelance Email Marketer with a proven track record at Cynthia Kiernan, OD & Associates and GCopy. I am young and have worked a long time at a doctors office as my first job. But, the thing is I always had a passion for marketing and sales. I always wanted to get my foot into the door with that. That's why I took my time to become a freelance email marketer so I can deliver great marketing results. It is honestly the best feeling in the world. I wouldn't say I am an expert I would just say I understand how to boost email-driven sales.
Provided front desk support by greeting patients, scheduling appointments, verifying insurance, and collecting payments, ensuring a smooth check-in process. Performed pre-examination procedures such as visual acuity tests, depth perception assessments, intraocular pressure measurements, and accurate patient medical history recording in electronic medical records. Maintained clean and organized exam rooms, collaborated with the optometrist and clinical team to enhance patient flow, and educated patients on eye health, contact lens care, and post-appointment instructions, contributing to an exceptional patient experience.
As a Freelance Email Marketer, I designed and executed engaging email campaigns, including newsletters, product promotions, and automated sequences, to drive customer engagement and boost sales. I successfully grew email subscriber lists through targeted lead generation strategies such as lead magnets, opt-in campaigns, and partnerships, achieving measurable growth. By developing segmented and personalized email workflows, I nurtured leads and improved customer retention, guiding prospects through the sales funnel. My expertise in crafting compelling email copy and subject lines, aligned with brand voice, consistently delivered above-industry-average open and click-through rates. I conducted A/B testing on subject lines, content, and CTAs to optimize performance, maximizing conversion rates and ROI. Leveraging campaign analytics, I tracked key metrics, identified trends, and provided actionable recommendations to enhance email marketing strategies. I ensured compliance with GDPR, CAN-SPAM, and other regulations to maintain audience trust and avoid penalties. Collaborating closely with design, sales, and content teams, I aligned email marketing efforts with broader business objectives, achieving significant results such as increasing subscriber bases and boosting email-driven sales.4o