Kirstin Brockenborough
Baltimore,MD
Summary
Creative social media strategist with 8+ years of experience specializing in graphic design, video production, and impactful social media strategy. Strong collaborator, researcher, and storyteller eager to apply analytical and marketing expertise to cultivate the Office of Attorney General's online presence.
Overview
8
8
years of professional experience
Work History
Campaigns and Digital Strategies Manager
National Women's Law Center
10.2019 - Current
- Lead strategy and implementation of daily social content engaging target audiences on Facebook, Instagram, X (Twitter), TikTok and LinkedIn
- Manage monthly editorial calendar and content supporting social media campaign tactics and strategy
- Conceptualize, develop and execute social media campaigns increasing overall brand engagement and influencing audiences to take action
- Prepare social media copy, images, videos, emails, and other campaign assets for social channels and traditional media
- Develop digital content such as blogs, promotional materials, and advertisements for social media
- Write, record, and edit short-form videos for social platforms like Reels and TikTok
- Collect, synthesize, and report monthly social media metrics to inform future strategy and recommendations
- Create shareable videos, graphics, and images utilizing Adobe Premiere Pro, Illustrator and Photoshop
Policy Communications Manager
AIDS Foundation of Chicago, AFC
01.2018 - 10.2019
- Led social media strategy for Facebook, Twitter, and Instagram
- Managed editorial calendars and content scheduling
- Oversaw the development and implementation of 4 social media campaigns driving 33% more overall site visits in FY19
- Conceptualized and developed an SMS rapid-response campaign mobilizing over 4,000 advocates to contact elected officials resulting in passed federal legislation
- Provided event photography and videography for annual donor and advocacy events
- Managed design of one-pagers, reports, fact sheets, brochures, and other print advocacy materials
- Developed and implemented organization-wide crisis management strategies for social media responding to urgent policy updates and community requests
- Assisted in the development of city and state-wide communications strategy for Getting to Zero-Illinois (GTZ-IL)
Policy & Legislative Specialist
AIDS Foundation Of Chicago
01.2017 - 01.2018
- Created informative and engaging social media content for Facebook and Twitter
- Prepared copy and design for flyers, illustrations, brochures, and images using Photoshop and Illustrator
- Oversaw design and printing vendors to manage website design and publish print publications
- Designed graphics, images, videos, and GIFs for social media
- Developed and executed social media strategy with over 10 local and state advocacy coalitions to pass 3 HIV/AIDS-specific health care bills in Illinois
- Filmed and edited original videos engaging city and state-wide donors and advocates
Policy & Legislative Coordinator
AIDS Foundation Of Chicago
01.2016 - 12.2017
- Researched and documented emerging HIV/AIDS data and technology for staff and executive leadership
- Created educational graphics, images, videos, and GIFs for social media platforms
- Moderated Facebook and Twitter accounts by responding to comments, posts, and questions under supervision
- Assisted content creation and optimized social media campaigns using Google Analytics and Hootsuite
- Filmed and edited videos of annual fundraising and advocacy events using Adobe Premiere Pro and After Effects
Policy Social Media Intern
AIDS Foundation Of Chicago
06.2015 - 12.2015
- Managed social media accounts growing AFC’s audience and engagement on social channels by 26%
- Informed content creation and optimized social media campaigns using Google Analytics and Hootsuite
Education
Bachelor of Arts - Journalism (Broadcast Television)
Columbia College Chicago
Chicago, IL05.2015
Skills
- Content Creation
- Digital Storytelling
- Social Media Strategy
- Collaborative Leadership
- Graphic Design
- Video Production
Timeline
Campaigns and Digital Strategies Manager
National Women's Law Center
10.2019 - Current
Policy Communications Manager
AIDS Foundation of Chicago, AFC
01.2018 - 10.2019
Policy & Legislative Specialist
AIDS Foundation Of Chicago
01.2017 - 01.2018
Policy & Legislative Coordinator
AIDS Foundation Of Chicago
01.2016 - 12.2017
Policy Social Media Intern
AIDS Foundation Of Chicago
06.2015 - 12.2015
Bachelor of Arts - Journalism (Broadcast Television)
Columbia College Chicago
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