KC PATTERSON

• Progressed from Associate to Analyst to Senior Market Analyst over 8 years, reporting directly to the partners.
• Supported 150–200 deals annually with emphasis on business development, data-driven analysis, and marketing coordination.
• Led redesign of offering memorandum templates and launched modern marketing strategies, including listing optimization and social lead capture.
• Built the team’s proprietary real-time market analytics tool to track tenant performance, enabling data-driven pricing decisions that balanced aggressive cap rate targets with buyer engagement.
• Developed and maintained HubSpot CRM system, centralizing contact management and sales pipeline tracking.
• Specialized in cap rate and rent roll analysis; built dashboards that informed client decisions across all retail asset types.
• Mentored and onboarded new hires, training them on team workflows, systems, and strategic goals.
• Spearheaded automation of market comp runs and integrated AI workflows for marketing and analysis efficiency.

Oversaw all aspects of the branch including driver recruitment, client prospecting and development, contract negotiations, and regulatory compliance.

• Led the establishment of the Seattle, WA branch.
• Developed initial revenue streams and laid infrastructure to streamline the new-branch model for the company.

Located, qualified, and hired commercial truck drivers for temporary and permanent placement at client locations. Assisted in prospecting and upselling current and new clients with additional services.

• Assisted the West Coast Area Manager in opening the Sacramento branch and built the client and driver base from the ground-up.
• Cultivated a driver pool which led to early profitability and set a new benchmark for new branch success company-wide.

• Succeeded in marketing cloud-based marketing automation solutions to small businesses, large national companies and Fortune 500 corporations and produced $1.25M in booked revenues.
• Strategized and executed action plans to promote Act-On’s SaaS marketing platform to clients across all industries and consistently ranked as a Top 10% Performer on a 32-member business development team.
• Earned a well-deserved reputation for consistent over-achievement; easily met all key performance metrics (booked revenues, conversions, calls-per-day, and account qualifications) for 24 consecutive months; and maintained a booked revenue percentage four-times higher than most peers.
• Conducted 100+ customer contacts daily; delivered exceptional pre-sales technology consultative services; and built a $3.5M pipeline of pending revenues using cold calling, self-sourced leads, and a deep understanding of best technology sales practices.
• Cultivated trusting relationships with key corporate decision-makers (CEOs, Director of Marketing, Vice President of Sales, and other C-level executives); identified industry leading software solutions designed to leverage each client’s ROI investment across all areas of marketing; and led efforts to generate high profit business.
• Trusted to mentor, coach, and motivate other Sales Development Representatives to achieve revenue objectives.