Kendra Manzo

Global lead for the Mondelez & PepsiCo business

North America lead for in-house L'Oreal USA business

Accomplishments:

- Signed first of its kind client-direct JBP (without a direct MSA in place) with Mondelez in 2022, which was renewed in 2023 with a non-US focus.

- In partnership with global teams, grew the Mondelez business by 124% from $16.2MM in 2022 to $36MM in 2023 thanks to coordinated efforts across markets to expand beyond CTV activations to omnichannel, DOOH, OTT, and retail activations.

- Grew PepsiCo business by 169% by partnering with US BD & CS teams to roll out a brand-direct strategy focused on retail/Walmart, resulting in $14MM Q4 '23 incremental via the Walmart DSP.

- Thanks to strong cross-functional collaboration and winning the hearts & minds of both the shopper & brand media teams, TTD is now a global JBP partner of PepsiCo and a direct MSA is expected to be finalized by Q2 2024 with a $55MM global commit in place, representing 71% YoY growth.

- Signed a direct MSA with L'Oreal USA in January of 2022 after a 5 year negotiation and multiple tests.

- Grew investment by 440% between 2022 and 2023 thanks to a strong partnership with OMG team after winning the business from GroupM and focusing on CTV DIO consolidation & retail activation.

- Hosted 5 top to tops with CMO & CEO. CMO now attends all business reviews.

Founding member of newly formed Global Client Development team

Global lead for Nestle, Anheuser-Busch, Novartis, Bayer, and L'Oreal

Accomplishments

- Led global pitch process in partnership with regional stakeholders and executive leadership from RFI to 3.5 hour virtual presentation to win the global Nestle business in 2020.

- Managed legal and commercial negotiation to ultimately finalize a direct global MSA in January 2021.

- Partnered with NYC and Detroit BD and CS leads to put in place a US focused JBP directly with Novartis procurement team.

- Led L'Oreal pitch process to win a Q4 2020 test after which we were selected to replace their long-time (6+ years) partner, Adobe.

- Worked with incredible Client & Trading Strategy leads to consolidate Bayer video budgets from Google to TTD, resulting in a $60MM year 1 partnership.

Director on the GroupM New York business focused on MediaCom, Wavemaker, and Red Fuse

Accomplishments:

- Navigated complex agency politics to engage directly with brands that had in-house partnerships with DSPs, including Bayer, ABI, Nestle, Colgate, and L'Oreal.

- Kicked off global MSA & JBP negotiation in 2019, ultimately leading to a global direct partnership in 2020 (process was passed to a TTD peer when I moved teams).

- Led global pitch for in-house ABI business thanks to support from GroupM lead, Evan Hanlon. TTD won the pitch despite being meaningfully more expensive than our primary competitor, Yahoo.

Senior AE focused on GroupM agencies Wavemaker & MediaCom

Account Executive focused entirely on new business

- Signed 12 new clients in year 1 of tenure

- Mapped to GroupM in early 2017 thanks to strong year 1 performance.

Account Executive focused on all NY based agencies and brands.

First ad sales job after pivoting from my career as an actress.