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K.D. ZICK
Summary
Marketing professional with deep understanding of strategic planning and campaign management. Skilled in creating compelling content and driving brand growth through innovative marketing initiatives. Known for collaborative spirit and adaptability in dynamic environments.
Overview
8
8
years of professional experience
Work History
Fractional CMO
Pier House Restaurant
02.2025 - Current
- Streamlined marketing processes for improved efficiency and cost savings.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
College Program Intern
Walt Disney World
03.2020 - 03.2020
- Selected for prestigious Disney College Program, gaining exposure to world-class hospitality and entertainment operations
- Trained in Disney's renowned guest experience and service standards
Marketing & Partnerships Manager
AlabamaBeachDeals
01.2024 - Current
- Increased social media engagement by 120% and delivered 221.9% audience growth by implementing data-driven content strategy across Instagram, Facebook, and TikTok
- Generated $50K+ in additional revenue by developing guest savings programs with 35+ local businesses, enhancing guest value while boosting the local tourism economy
- Achieved 45% higher conversion rates by designing integrated multi-channel campaigns across email, social media, and digital advertising
- Expanded brand reach by 75% through strategic partnerships with regional chambers of commerce and economic development organizations
Social Media & Digital Content Manager
Brett/Robinson Vacations
12.2022 - Current
- Drove 64.6% increase in social impressions and 122.5% growth in engagement by spearheading family-focused social media campaigns
- Boosted post link clicks by 178.4% through creation of interactive content and themed campaigns tailored to family vacationers
- Developed comprehensive content strategy including editorial calendars, blog creation, and photo/video production that maintained consistent brand voice across all channels
- Increased property bookings by 28% through strategic partnerships with local businesses for guest savings passes
- Secured 15+ earned media placements through targeted public relations initiatives, increasing digital visibility and authority
Fractional Marketing Director
The Beach Moms
06.2023 - 11.2024
- Increased customer loyalty and repeat bookings by 35% through strategic brand management and targeted marketing initiatives
- Developed personalized campaigns achieving 40% higher engagement rates through storytelling content that resonated with family-oriented and high-end travelers
- Managed social media accounts for optimal audience engagement and increased online presence.
Social Media & Partnerships Manager
Innisfree Hotels
05.2021 - 09.2022
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Trained junior team members on marketing best practices, fostering a culture of continuous improvement.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Oversaw 10-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Marketing/PR Management Intern
OWA Parks & Resorts
05.2020 - 05.2021
- Contributed to 18% increase in park attendance and 12% revenue growth through engaging digital and traditional marketing campaigns
- Enhanced brand visibility by 30% through strategic partnership development and targeted public relations efforts
- Increased social media engagement by 65% by designing multi-channel campaigns for themed events and seasonal promotions
Digital Marketing Intern
AllWebCo
05.2018 - 12.2019
- Maintained content calendar to prioritize relevant, engaging material output.
- Assisted in managing corporate social media channels.
- Improved brand awareness by developing and implementing targeted social media campaigns.
Digital Marketing Specialist
Gulf Coast Med Spa
11.2016 - 05.2018
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Enhanced user experience on the company website through strategic design updates and content improvements.
Education
Bachelor of Science - Marketing
Full Sail University
Winter Park, FL03-2021
Post-Degree Certificate - Hospitality And Tourism Management
Florida Atlantic University
07-2020
Skills
- Teamwork and collaboration
- Creativity and innovation
- Conversion rate optimization
- Brand building
- CRM management
- Data analytics
- Public relations
- Strategic marketing
- Marketing plan development
- ROI analysis
- Digital marketing
- Creative direction
Accomplishments
- Supervised team of 10 staff members.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Hospitality and Tourism Management
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsPaid time offPaid sick leaveQuote
“The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest."
Simon Sinek
Software
Adobe Creative Suite
CapCut
MailChimp
HubSpot
Languages
English
Native or Bilingual
Interests
Family-friendly travel trends
Interactive & gamified marketing
AI-driven marketing personalization
Theme park marketing & destination branding
Digital content creation & storytelling
Timeline
Fractional CMO
Pier House Restaurant
02.2025 - Current
Marketing & Partnerships Manager
AlabamaBeachDeals
01.2024 - Current
Fractional Marketing Director
The Beach Moms
06.2023 - 11.2024
Social Media & Digital Content Manager
Brett/Robinson Vacations
12.2022 - Current
Social Media & Partnerships Manager
Innisfree Hotels
05.2021 - 09.2022
Marketing/PR Management Intern
OWA Parks & Resorts
05.2020 - 05.2021
College Program Intern
Walt Disney World
03.2020 - 03.2020
Digital Marketing Intern
AllWebCo
05.2018 - 12.2019
Digital Marketing Specialist
Gulf Coast Med Spa
11.2016 - 05.2018
Bachelor of Science - Marketing
Full Sail University
Post-Degree Certificate - Hospitality And Tourism Management
Florida Atlantic University
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