Katherine Dolecki
Public Relations & Partnerships
Brooklyn, NY,NY
Remixing the status quo is not for the faint of heart
Summary
Nine years of in-house & agency experience developing and executing public relations campaigns and strategic partnerships for trendsetting brands. Deep understanding of media and marketing landscape with expertise in developing innovative campaigns from out of the box ideas.
Overview
9
9
years of professional experience
1
1
Viral brand moment
Work History
Director, Media Strategy & Outreach
Hunter Public Relations
New York, NY
10.2019 - Current
- Developed effective consumer media campaigns for entertainment-focused initiatives and consistently delivered high-profile online/print media placements for all agency consumer clients. Collaborated with account teams from strategy development to execution.
- Led media and outreach efforts for new product releases and community-centric programming for CÎROC Vodka in FY20. The client saw a 13.4% increase in editorial impressions and overall share of voice from implemented press strategies.
- Confirmed celebrity media interviews on both coasts for Amazon celebrity holiday program in 2019. Confirmed top-tier print/online press placements with PEOPLE, Oprah Mag, US Weekly, and InStyle.
- Negotiated exclusive PR & brand deliverables to drive press coverage for Buchanan's Whisky Super Bowl event sponsorship in Feb 2020. The client saved 15K in sponsorship fees & received over 182.6MM media impressions.
Manager, Public Relations & Events
FIJI Water
New York, NY
02.2018 - 10.2019
- Developed influential event partnerships that drove media coverage and positioned brand image as young and modern. Secured positive media coverage per event across media verticals.
- Managed focal point event activations for Award Season sponsorships, including the red carpet strategy for 2019 Golden Globe Awards with "FIJI Water Girl" viral moment.
- Evolved, expanded & diversified FIJI Water's celebrity seeding program with 30 new talent relationships to drive brand relevance. Confirmed over 30MM social impressions to support sports cap launch in April 2018.
- Managed 2-3 junior staff members on event execution and day to day projects.
Associate Manager, Public Relations & Events
FIJI Water
New York, NY
09.2015 - 02.2018
- Spearheaded brand and media strategy efforts for New York Fashion Week. Increased media impressions by 15% due to new designer partnerships with targeted media outreach.
- Reinvigorated 2017 summer event program through millennial focused partnerships with REVOLVE, Republic Records & more. Events generated over 1Bn+ media and social impressions for FIJI Water.
- Organized department budget including monthly accruals, invoices and annual planning. Named the most accurate Marketing department budget from the internal finance team in 2017.
Coordinator, Public Relations & Events
FIJI Water
New York, NY
07.2013 - 09.2015
- Assisted with the national launch of the new 700ml product line by coordinating and executing media mailers, distributing press materials, and assisting with a co-branded event with over 10K guests.
- Organized brand activations for consumer sampling opportunities including South Beach Food & Wine and Chicago Gourmet.
Coordinator, Marketing & Events
Red Bull, Grace Culture Marketing
New York, NY
03.2011 - 07.2013
- Accountable for culture research in entertainment & music to determine which celebrities and events best aligned with Red Bull brand.
- Managed event logistics and assisted with onsite activation set up for events. Involved in brand activations for Sundance Film Festival, Governors Ball Music Festival & New York film premieres
- Implemented successful outreach program targeting cover shoots at major lifestyle publications. Confirmed organic print product placement in GQ's cover story with Jason Bateman in April 2013.
- Supervised New York Office intern program by leading hiring process, daily responsibilities and scheduling for 2 -3 interns per quarter.
Fashion Assistant
VOGUE
New York, NY
09.2010 - 04.2011
- Received first-hand experience into fast paced world of iconic fashion magazine powerhouse. Involved in every aspect of how VOGUE is put together.
- Assisted fashion editors daily with multiple stages of developing editorials by making inspiration boards, look books from recent shows, and being apart of run-throughs for Editor-in-Chief.
- Assisted accomplished editors on photo shoots, runway shows, and charity events such as Net-a-porter sponsored “Runway to Green” and VOGUE/CFDA Fashion Show.
Education
Bachelor of Arts - Communication Studies
08.2006 - 05.2010
- Minored in Journalism
- Assistant Director of Union Board Public Relations Committee
Skills
Media Relations & Strategy
Brand Partnerships
Event Activations & logistics
Celebrity/Influencer Seeding
Drafting/Editing Pitches & Key Messaging
Negotiation
Team Management
Networking
Timeline
Director, Media Strategy & Outreach - Hunter Public Relations
10.2019 - Current
Manager, Public Relations & Events - FIJI Water
02.2018 - 10.2019
Associate Manager, Public Relations & Events - FIJI Water
09.2015 - 02.2018
Coordinator, Public Relations & Events - FIJI Water
07.2013 - 09.2015
Coordinator, Marketing & Events - Red Bull, Grace Culture Marketing
03.2011 - 07.2013
Fashion Assistant - VOGUE
09.2010 - 04.2011
Indiana University Bloomington - Bachelor of Arts, Communication Studies
08.2006 - 05.2010