KeaLani Jack

• Collaborate with product development team to effectively modernize and update promotions.
• Develop and retain strong rapport with multiple internal & external partners.
• Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Capitalize on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Analyze third-party data and investigated new growth opportunities.

• Increased daily visitation on Portfolios with Purpose website from 40% to 160% over three months.
• Owned specific workstreams and manage all components related to that workstream (content, client, team, financial performance etc.)
• Developed social media and email marketing campaigns to maximize participation of newly Fellowship Program.
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
• Created documentation outlining research findings for use by project managers, customers and other staff to make accurate decisions about future plans.

Clients included Victor&Rolf, Rag&Bone, and Vetted Collaborative

• Increased client awareness by 5% by developing marketing collateral, presentations, PR campaigns and e-newsletters
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Attended industry events to promote services on behalf of clients and build relationships with prospective vendors.
• Executed and devised business development strategies to attract and acquire new clients, including content marketing, cold-calling and networking.

• Prospected 300 new weekly leads with diverse strategies, including cold calling, on-site visits and customer referrals
• Scheduled sales appointments for VP of Merchandising, Design, CRM and Marketing to discuss products and services and to close qualified leads.
• Communicated with customers to understand needs and recommend appropriate solutions.
• Collaborated with senior sales, engineering, and other product development executives to create best practices for marketing initiatives and media positioning for vertical markets.

• Developed innovative marketing and PR strategies for 6+ clients, increasing brand awareness and brand messaging which aided in achieving profit goals.
• Sourced social media and websites for influencers and tastemakers to represent the clients and products.
• Engaged in professional networking events 2x month to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Consulted with advertising agencies to arrange promotional campaigns in all types of media.

• Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 20 key accounts.
• Planned and executed events and marketing programs, producing 3x times goal of qualified leads.