Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Keana Lewis

Summary

Dynamic Marketing and Admissions Director offering many years of progressive experience in industry. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth.

Overview

3
3
years of professional experience

Work History

Admissions and Marketing Director (temp)

Sharon
01.2022 - 01.2023
  • Oversaw content creation for promotional materials, ensuring brand consistency across channels.
  • Developed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Conducted market research to identify trends and inform strategic decision-making.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Planned and produced highly effective experiential marketing events.
  • Monitored competitive products and marketing activities to keep in line with consumer trends.
  • Directed the customer relationship management (CRM) strategy, including segmentation, targeting, and personalization tactics.

Director of Marketing and Admissions

Natick
01.2021 - 01.2022
  • Directed admissions processes across healthcare facilities, including hospitals and nursing homes.
  • Supervised admissions staff to enhance operational efficiency and productivity.
  • Managed inquiry processes and handled calls from hospitals and families for appointment scheduling.
  • Coordinated presentations, tours, and closing procedures for prospective clients.
  • Maintained updated information on bed availability and facility services.
  • Conducted outreach to medical, insurance, legal, and financial professionals for business development.
  • Compiled and distributed necessary admission documentation to streamline operations.
  • Developed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Coordinated marketing events for showcasing product and service offerings.
  • Developed marketing strategies based on corporate objectives and market trends.

Admissions and Marketing Director (Temp)

Braintree
04.2020 - 11.2021
  • Executed marketing strategies that increased patient admissions and enhanced occupancy rates.
  • Cultivated strong referral relationships with hospitals, physicians, and discharge planners to drive census growth.
  • Collaborated with clinical and administrative teams to ensure seamless patient transitions and satisfaction.
  • Managed marketing budgets and vendor relationships while ensuring compliance with healthcare regulations.
  • Supervised and trained marketing outreach staff to meet performance objectives.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Planned advertising campaigns for online, print and other mediums.

Education

Some College (No Degree) - Business Administration

Massasoit Community College
Brockton, MA

Skills

  • Strategic marketing planning
  • Patient acquisition and referral development
  • Healthcare provider relationship management
  • Budget management and ROI optimization
  • Customer relationship management
  • Content creation
  • Event planning
  • Effective communication
  • Competitive analysis
  • Product promotion
  • Market execution
  • Networking
  • Attention to detail

References

References available upon request.

Timeline

Admissions and Marketing Director (temp)

Sharon
01.2022 - 01.2023

Director of Marketing and Admissions

Natick
01.2021 - 01.2022

Admissions and Marketing Director (Temp)

Braintree
04.2020 - 11.2021

Some College (No Degree) - Business Administration

Massasoit Community College

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